When was the last time you clicked to the second page of the search results? If you’re like most people, it’ll be hard to remember—especially because a whopping 25% of searchers click the first organic result!
This simple fact makes it easy to see the benefits of SEO if you’re hoping for more visibility online. After all, a few simple website tweaks can have a long-term impact at an incredibly low price.
Of course, if you’re just learning to navigate the ever-changing landscape of SEO, you might not be sure where to start. What types of SEO should you use, and how can you tell them apart? Let’s take a look at the ones to keep in mind.
Table of Contents
On-Page SEO
As the name suggests, on-page SEO refers to the optimization of your website content. This can happen on an individual page level or across the entirety of your site.
Examples of on-page SEO include some of the tactics you’re most likely to associate with SEO in general, like keyword research.
However, it can also refer to the optimization of your page titles, headings, and formatting. It also includes optimizing your content—which plays a major role in how your website ranks in the search engines. Publishing high-quality content that’s thorough and long enough to give readers valuable insights can signal to Google that your website is worth visiting.
Off-Page SEO
Off-page SEO involves promotional tactics that help create networks and connections from your website to others. These strategies can help boost your online reputation, ensuring that Google and other search engines see you as an authoritative resource for visitors.
A manufacturing business seeking industrial SEO, for example, might hire SEO services that earn quality backlinks connecting their site with the websites of industry leaders. A health clinic, on the other hand, might have doctors answer medical questions on various forums to showcase their expertise.
Technical SEO
Of all the kinds of SEO, technical SEO is easiest for the average business owner to ignore, as it involves things that happen on the backend of a website. However, small technical tweaks can make a huge difference in the search engine results!
Common technical SEO tactics include improving a website’s site speed, mobile friendliness, and security. Good technical SEO will also address any duplicate content and enhance a site’s architecture with an XML sitemap.
Local SEO
For businesses with a brick-and-mortar storefront, local SEO can help boost their online presence within a specific geographical area.
Optimizing a website using local SEO often involves registering the business in online directories, adding the Local Business schema to the business’s site, and creating a Google My Business account.
Take Advantage of All Types of SEO
It’s hard to overstate the importance of SEO in all its many forms. As a business leader, investing your time and effort in this strategy can have a huge long-term impact, and using all of the types of SEO in tandem can ensure that your website gets found fast. Make sure to do your research as you get started, or consider partnering with an expert SEO firm to see quicker results!
Looking for more business and marketing tips? Check out our other guides for the insights you need to build your brand.
