Are you looking to start a cosmetics company?
If so, one of the biggest challenges your company will face is with cosmetic packaging. You’ll need to package your cosmetic products in beautiful packaging if you want to ensure sales.
But you’ll likely be concerned with the cost of cosmetic packaging! You’ll also wonder how much you’ll have to shell out for a great cosmetic packaging design.
Here’s what you need to know about cosmetic packaging:
What Materials Do You Want to Use?
The first challenge is to figure out what materials you’ll want to use for your cosmetic packaging.
In most cases, you’ll want to use cardboard boxes for your packaging. This is the most economical material.
However, if you want to sell high-end cosmetic products, you’ll want to upgrade your packaging material.
Using leather or suede for the packaging will boost the cost. As such, you’ll have to increase the cost of the cosmetic products themselves!
You might also need packaging materials to protect your cosmetic products. These can include bubble wrap, styrofoam peanuts, etc.
Designing Your Cosmetic Packaging
The next step is to look into the costs of custom cosmetic packaging. You’ll have to factor in the cost of the cosmetic packaging design when selling your cosmetic products.
If you want to go for a minimalist design, you can create plain packaging that shows your company’s name or logo.
If you want something more intricate, you can create packaging that comes in different colors. You can add additional text such as a tagline or even a product description.
Your cosmetic packaging design can also include packaging materials. For example, if selling a perfume, you might want to include a light pink paper to encompass the bottle. This paper wrapping can include your company’s name and logo on it.
You can also design the interior of your cosmetic packaging to include colors or designs.
The design of your cosmetic packaging adds to the appeal of your cosmetics. It’s what can help you sell more products in the future, and it encourages customer loyalty.
Pricing
Once you’ve figured out the cost of your cosmetic packaging, your final challenge is how much you’ll charge for the product.
The easiest method is to have different packaging for each product. You should factor in the cost of the packaging to your product and add 10%.
Let’s suppose it costs $15 to get cosmetic packaging for a makeup kit. You want your makeup kit to cost at least $16.50. This is the $15 plus 10% ($1.50) for the packaging.
This is only the bare minimum you should charge. Use the cost of packaging plus 10% as the start of where you price your products.
Prepare Your Cosmetic Packaging
Now you can follow the advice in this guide to prepare your cosmetic packaging for your beauty company.
Make sure you first look at what materials you’ll need to prepare the packaging. Next, you want to find a company to help you with the cosmetic packaging design.
You want to keep your cosmetic packaging costs as low as possible. This also helps you keep your beauty products low.
You can find more great business tips on our blog!
