Americans go crazy for concerts. Ticketmaster reported earnings of more than $575 million in the second quarter of 2021.
One reason why people go to so many concerts is that promoting concerts online is easy. Yet distinguishing your concerts from your competitors can be difficult. You need to engage in a few different strategies.
Where should you market your concerts? How can you catch people’s attention? How can you use YouTube to promote your shows?
Answer these questions and you can develop a low-budget yet effective concert promotion strategy. Here is your quick guide.
Table of Contents
Create a Fan Site
A fan site allows fans of artists to group together. You can sell merchandise and tickets to the fans easier and inform them about dates for concerts in one location.
Take a look at a few different fan sites before you build your own. Websites like supportqotsa.com have several subsections, sharing news and featuring histories of the band. You should emulate the examples you see and build comprehensive websites for the artists at your shows.
If fan sites already exist for your artists, you can create a fan site for your venue. You can also visit the fan sites of your musicians and promote on there. Sharing links to the sites on your social media pages may be enough to establish connections.
Build a Good Registration Page
Your registration page should not be purely functional. It should offer details about what your concerts will be like and encourage your visitor to learn more.
Yet you shouldn’t be elaborate with your page. Try to keep everything on one page so your visitor does not have to click through a lot.
Give Tickets Away
Everyone wants free tickets to things. If your concert promotion budget accommodates them, you should run giveaways with free tickets.
You can ask fans to share your advertising. You can also ask them to make videos or write letters to your artists. Whoever makes the best video or letter gets to go to a concert for free.
Release YouTube Videos
If you want to draw in people who have never heard of your venue, you should go on YouTube. Many people use the website to listen to music and find out about musicians. You can combine YouTube ads with other forms of social media promotion.
Start a YouTube channel for your venue and put some videos up. You can ask a musician to talk about their upcoming performance and plug your venue. You can also share clips from rehearsals and give video tours of the concert site.
Start Promoting Concerts Online
Promoting concerts online requires just a few steps. If your artists don’t have fan sites, you should start ones for them. Share a lot of information about them, including upcoming concert dates.
Build a registration page on your own website that is easy to use. You can attract loyal fans by giving away free tickets through contests.
You can expand your audience pool through YouTube videos. Get creative with your content so you appeal to people who love all types of music.
Continue learning about great promotional strategies. Read more concert promotion guides by following our coverage.
