The advancement of new technologies is allowing the ways of marketing to become very varied and interactive. Digital marketing is developing, but the saturation of traditional advertising has caused users to be tired of the same strategies, which have lost their effectiveness, so more and more companies decide to use social networks to reach their target audience.
Instagram has become one of the most powerful marketing channels on the Internet, and in order to compete with YouTube and develop the “long video” market, Instagram created this new tool — IGTV, so that anyone can upload long-term videos to this social network, creating their own audiovisual content. Its objective is to diversify the content that is published and shared by users and to create a new resource for all influencers.
How to use IGTV as a digital marketing strategy?
For brands, IGTV is very useful. Thanks to this function, brands will be able to create attractive content on the social network, in order to positively influence their potential users and be able to attract potential customers and, above all, cultivatetheir loyalty, because IGTV is designed to generate enormous feedback among users.
The benefits for a brand of using IGTV are:
– Interact with the followers of the brand.
– Increase the level of loyalty.
– Get real feedback from users.
– Increase brand exposure.
If you are interested in relying on IGTV as an online marketing medium, then you must understand the factors that determine the number of views from your IGTV, because any small mistake may lead to failure.
The factors that determine the number of views from IGTV:
– Video dimension: determines the convenience of everyone watching your content.
– Content ideas or themes that attract your target audience.
– How often you post content on IGTV.
Based on our experience, the best IGTV dimensions and sizes are:
– Matches the viewers’ mobile screen: usually 1080 x 1920 pixels or when measured by an aspect ratio, an aspect ratio of 9:16 is the best choice.
– Make sure your content size is not more than 650MB, for less than 10 minutes duration. If you want a duration of up to one hour, make sure the size doesn’t exceed 3.6GB. Meanwhile, when it comes to IGTV video preview on your feed, keep in mind that the video is cut down to a 4:5 ratio.
Important notes in creating IGTV content:
– You must have a cover image.
– The posting frequency must be stable. Imagine that you are a professional publisher,a professional will not post too often or too infrequently.
– Follow the tastes of your audience. Remember, you are doing marketing, so put your idealism aside, you better be pragmatic.
– Use on-screen text on your videos. Make sure that each viewer has no trouble getting important information, because sometimes you can’t force them to increase the volume of their device!
How to make IGTV videos?
After you understand the information above, it is time to create your content.You don’t want to do the usual recording and upload it right away as your IGTV content, you need a tool that can help you create amazing IGTV content.
There are many tools for that, but in this opportunity we will describe the two best ones:FilmoraGo and Canvas.
After trying Wondershare Filmora on Mac, the complete and simple video editor for computers, we founda similar application created by Wondershare too, called FilmoraGo,and we tried the iPhone version FilmoraGo iOS video editor.
FilmoraGo is a video editing application optimized for mobile devices, capable of competing on equal terms with iMovie for iOS.This is a very interesting tool that offers us many editingfeatures to create pleasant and high-quality videos. Then, we tell you about our experience with this app since the first start.
First of all, we need to import our video materials. We will be able to choose from the videos and photos on our device, from Facebook and Instagram contents. Once the files of our interest have been imported, we will have a well-finished and rather intuitive interface, divided into 3 parts: on the top we will find a preview of our video, then it’s the timeline, at the bottom there are various editing options, including crop, add texts and music, voiceover, filters/transitions/effects/stickers, and adjust various parameters such as colors, highlights, saturation, sharpness, temperature, etc.
In addition to the basic functions above, FilmoraGo for iPhone has two new functions – AR Camera and DoubleTake.With AR Camera, you are able to add all kinds of facial props and make face beautification while shooting the video materials. As for Double Take, it’s designed to make full use of iPhone’s front and rear cameras, you can get dual-views.
Interested? You can get this video editor for iPhone on the App Store.
As we said above, the image cover of IGTV video is also very important, this toolis good to make such image cover. It’s very easy-to-use, very suitable for beginners, becasue it offers a variety of interesting templates to choose, so you don’t have to spend too much time thinking about creativity.
There are many aspects to look into before you actually dive into your IGTV project. If you are serious about your online marketing, then you need to be serious about how to create “eye-catching” IGTV content. Hope you get something from this article, thanks a lot for reading!