Did you know that using a video on your landing page can increase conversions by 86%? Sadly, about 64% of marketers find that video content is the most difficult to create.
What do you do if you want to stream on Twitch or YouTube but you’re not sure what you’ll need or how to be successful? While it’s overwhelming, there’s hope. Read this guide for a complete live stream checklist before you go live!
Table of Contents
Laptop
First, you’ll need your laptop or desktop. Check to see if it has an Intel i7 CPU, an SSD, and 8GB of RAM.
One that has plenty of USB ports will be beneficial as well. Ensure that you’ll be able to read the live translation as it comes up on your screen.
Microphone
When it comes to live stream events, you’ll want clear quality when it comes to speaking. Never use the built-in microphone in your computer. Instead, buy a high-quality option for clear and crisp results.
Lapel microphones are a great option for dynamic professional streamers. There are wireless and wired options. Keep in mind that they can pick up more noise than other options.
Software
In order to have a polished product, having software is vital. It’ll help you with different transitions and scenes for the video. You’ll be able to place different graphics including your logo onto the screen.
Plan Ahead
Smart marketing involves planning ahead. Think about what you’ll talk about and say during the live stream.
Have an idea in your mind of your audience and what they’ll be interested in hearing about. Think about the different lighting, microphone, and other items in advance. Remember that if it’s not professional, people probably won’t watch it.
Creating Titles
Once you decide what category your live stream will fall into, you can create a title. If you’re not sure what a catchy title would be, there are marketers that can help you out. Don’t forget your keywords either!
How To Decide on Your Platform
From YouTube to Facebook, you have options. If you’re looking to be a professional gamer, go with Twitch or YouTube.
In order to increase your income, YouTube is a great option. To use YouTube, you’ll need to create a Google account first.
Once you have a Google account, you can have live stream events. Keep in mind that YouTube will require a 24-hour waiting period before your first live stream.
You’ll also need to decide the age range and whether it’s suitable for children or not. You can even decide whether the video is private or public. Private videos are great for when you’re looking for people to sign up and you provide them with free content.
For older audiences, Facebook is a great option. Live streaming on Facebook is easy too! You can even go live straight from your mobile device.
If you’re not sure which platform will work best, try more than one. See where your audience mostly hangs out and which will give you the best return. Don’t forget to brand and have your company logo on your videos.
Camera
For a more polished look, buy a separate camera. If you wind up using your tablet or smartphone, invest in a tripod to keep it steady. If you do have a camera, it’s a good idea to have a backup just in case the one fails.
Test Your Stream
Before you go live, test out your stream. You can do a test period to make sure that your camera and microphone are working properly.
If you decide to pre-record and test it out, you can take a look and see if there are any problems with either one. YouTube lets you test out different channels as well.
Reuse Content
For when you’re fresh out of ideas, you can reuse content from blog posts, infographics, etc. Take a look at your old content, and think about how you can make it fresh and more exciting.
Check Your Connection
You might have all of the tools to get started, but you might not have a strong internet connection. In order to avoid delays and not frustrate and lose viewers, check your connection in advance.
Consider connecting via Ethernet in order to have a secure connection. It’s less likely to have wireless connection issues as well.
Clean Your Location
You don’t want a messy background or people walking around behind you. Make sure that it’s a quiet environment and that there’s enough light. To improve the area you can consider using a green screen as well.
As you choose your location, think about your audience as well. This can also help you with choosing your platform.
Choose the Format
Decide on the format whether you’ll have an audience, be performing an interview, etc. Think about this long before you begin. You’ll also want to prepare a script in advance as well.
Have Teasers
Before the live, you can have previews on social media to entice others to check it out. Make sure that you provide it in advance with enough time for people to be available during your live stream.
Coming up With a Complete Live Stream Checklist
After exploring this guide, you should be able to come up with a complete live stream checklist and be ready to go. Take your time writing out a list in order to make sure that you have everything that you need.
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