Running a small business demands a lot of time, energy, and attention. However, it doesn’t matter how good you are at what you do or how much you put into your business if your marketing game isn’t on-point.
If consumers aren’t hearing about your products or services, they won’t even know your company exists, let alone invest in your brand. We’re here to give you a few quick pointers on the different types of marketing.
Keep reading for the top marketing options for small businesses.
SEO Marketing
Search engine optimization basically runs the internet. SEO is the coding used by search engines to find relevant information, products, services, and more based on keyword searches. When you search for something using Google, Yahoo, or any other search engine, your results are determined by SEO.
SEO marketing is the implementation of effective keywords and keyword phrases throughout your website used to drive traffic to your pages. SEO coding also includes link-building, meta descriptions, images, videos, and more.
Social Media Marketing
We all know how prevalent social media is in modern society. We use it for everything from catching up on the news and chatting with friends to following our interests and hobbies.
However social media is also one of the most effective types of marketing for businesses. Social media apps provide the ideal platform for businesses to increase their awareness, communicate with potential customers, and share their content.
You can use organic social media marketing or paid social media marketing.
Content Marketing
Content marketing is one of the most important types of marketing because it aims to create stronger bonds with consumers. The content you publish (articles, images videos, social media posts, emails) should serve to build a better relationship with your audience. They should learn to trust you and view your brand as an authority in your field.
Video production is going to be especially popular this year. With the rise of social media apps like Tik Tok that are exclusively video-based, people are becoming more receptive to these kinds of marketing messages.
Email Marketing
Most people like to feel as though they’re part of an exclusive club. Additionally, consumers need to see a marketing message several times before they decide to buy.
You can kill two birds with one stone by developing a powerful email marketing campaign. Encourage people to subscribe to your email by offering promotions through your social media profiles, website, and more.
Then, re-target consumers with your emails by sending promotions and special discounts. Just make sure you’re providing something of value that will encourage your subscribers to continuously open and engage with your emails. Various email tools will help you to automate the entire process, track your campaign efforts, build a list of prospects, check and test an email address to establish a solid relationship with targeted audiences.
Pay-Per-Click Marketing
Finally, one of the best types of marketing for small businesses is PPC marketing. Pay-per-click marketing allows you to pay a host site or search engine site to promote your brand. You pay the host a predetermined amount for each click your ad receives.
PPC marketing on search engines brings your website up at the top of the results pages of certain keyword searches. This helps spotlight your company if your SEO coding hasn’t landed you on the front page yet.
Want More Information on the Different Types of Marketing?
Running a successful business is all about marketing to your audience. We understand how overwhelming it might seem if all of this is new to you. If this is the case, it never hurts to work with a digital marketing company to get you started.
And if you’re looking for more tips on the different types of marketing, read through some of our other articles while you’re here. Our blog was created specifically to help entrepreneurs like you gain traction in a competitive business world.
