Identification tools like IDs and badges are essential to offices, hospitals, schools, conferences, and virtually any place where access must be restricted to authorized people only. People need something to keep these cards secure and accessible at all times. Attaching them to lanyards worn around the neck is one of the most popular options.
What is a Lanyard?
A lanyard is a loop made of ribbon or cord. It is worn around the neck to hold a name tag, ID card, or even keys.
The lanyard comes in a chain or retractable option. Several attachments can also be used to secure the badges or IDs onto the lanyard. Some popular choices are hooks, swivels, clamps, or something that is called a lobster claw.
Why Should Businesses Use Them?
The lanyard looks simple and unassuming, and it could be challenging for some people to believe that it can impact a business or a brand’s image. To fix this, here are some of the many reasons why lanyards are worth investing in and as ubiquitous as they are today.
- Promote Your Brand
Trade shows, conventions, and other marketing events are a staple for businesses today. One of the easiest ways to promote your brand in these situations is by using customized lanyards that bear your company logo or name. It will help introduce your brand to prospective clients, customers, or business partners before you even start talking to them.
- Better Security
Most, if not all, businesses have company premises where access must be restricted to specific personnel only. This helps protect trade secrets, makes it easier to maintain the quality of products, and generally ensures the safety of all workers in the area. Having an ID badge that is readily accessible to the bearer and yet safe from intrusion is a great way to enhance security, something that lanyards can enable.
- Easier Time Keeping
Some companies require their employees to clock in and out of the company premises. They use this system to determine who is inside at all times, monitor attendance and overtime hours, or track their personnel during emergencies like fires or earthquakes. By securing these ID badges to lanyards, it would be easier to implement the system. Workers can tuck them away when necessary and pull them out when needed.
- Prevent Badges from Being Misplaced
In today’s age of information, losing an ID badge could have serious security and practical implications. Most IDs today use RFID technology that contains valuable data and critical information. If the wrong people get their hands on these details, they could use them to damage the employee or the company. Attaching your ID badge to a lanyard makes it easier for you to protect it and not misplace it.
- Better Communication
Lanyards have many uses beyond just holding an ID or a badge. It can help organizers manage an event more effectively. With convenient and quick access to their IDs or badges, employees can readily identify themselves to security personnel tasked to keep the area safe.
Promotional lanyards with company logos can help potential customers identify an employee if they have questions or want to explore business opportunities. It is also a way for them to ensure that they are talking to, or more importantly, handing their money over to authorized personnel.
Lanyards have many more uses beyond those already discussed. The fact that they are practically everywhere nowadays is proof of how effective they really are. Besides offering so much, they are very affordable.
If you are looking for a cost-effective way to promote your brand, keep your company premises secure, and protect the information of your employees, you should keep their ID badges safe by investing in high-quality lanyards.