Content marketing is three times more efficient in gathering leads than outbound marketing. And 72% of companies say it increases lead gathering.
Content is king, as so is content marketing heading into 2022, and you’ll need it if you want your business to succeed.
Being successful at content marketing isn’t easy. It’s becoming more important than ever. And to do it right, you need to know how to perform a content audit first.
Read on if you’re interested in learning a simple way to perform a content marketing audit.
Table of Contents
What You Need to Perform a Content Marketing Audit
There are a couple of tools you’ll need that make the audit process easier. First, you need to get a content audit template. The template will help you check your On-Page SEO.
It will ensure you have the right keywords in your title and boost your SERP ranking while making sure the page is fully optimized.
The template will also alert you of any broken links and make sure you have two to three internal links.
Lastly, the template will ensure your page is mobile-friendly and able to be shared over social media, or your marketing efforts will go unnoticed.
You also need a content auditing spreadsheet. It has a checklist, so you don’t forget anything and can easily reference it when needed. Having an SEO audit spreadsheet ensures everything is up-to-date and fully optimized.
It works in tandem with the template to help make sure you’ve done everything you need.
Why You Need It
Besides the statistics above about how important content marketing is, you need to make sure you’re impressing and reaching potential customers.
An innovative small business owner knows that they have to stand out. You can do this with a free business evaluation.
How to Do It
You have the tools. You understand why it works in the marketing industry. Let’s get into the process.
Know Your Goals
If you don’t know what you’re trying to accomplish, you won’t accomplish anything. Think about your brand. What’s it trying to say? Who’s it trying to provoke or entice?
The marketing audit will identify the type of content you need to put out that will speak to your audience.
Gather Content
Now it’s time to gather your content. You can use blogs, publications, multimedia, and product descriptions. Then, you put them into your spreadsheet template for the audit.
Categorize and Analyze Data
Once you get your audit, you need to categorize everything. Categorize content format, content type, publication dates, and authors. Metrics are another essential category too.
You should regularly analyze what content is performing well and what’s not. Also, figure out if there’s any missing or outdated content.
Action Items
Now that you have all of this data. You need to create action items. Use your spreadsheet to include each URL and what needs to happen. You may need to update it, edit it, or delete it.
Simple and Easy
Content marketing can be complicated and take a lot of work. However, by using these simple tips and with a bit of time and effort, you’ll see it pay off.
You know what you need, why you need it, and what to do to make your content marketing audit work for you.
Check out our Business blog for more great tips.
