In Search Engine Optimization (SEO), a lot of things have to consider. Organizations and even individuals face new situations every time. These are the challenges that can sometimes make the SEO strategies arduous to implement. People with the SEO strategies like seo guest posting service, link building, etc., should keep these challenges in mind to prevent poor results in the future.
In this blog post, we will discuss the challenges every person has to face while implementing SEO and how they overcome it.
Table of Contents
SEO Challenges And How To Overcome Them
Search Engine Changes Every Year
Google consistently makes almost thousands of changes in the search results environment every year. In 2020, Google ran almost 6 lakh experiments, which resulted in approximately four thousand plus changes to Search. In these changes, some are for the search and some for the algorithms.
Therefore, the best thing is to respond to these changes. The SEO industry comments on the changes every time they suspect it.
Online Reviews
Despite the difference between local SEO and online reputation management, the latter plays a significant role in the local search engine rankings. Getting a lot of positive online reviews helps the organizations or bloggers a lot to rank higher in the search engines.
However, it is a challenge because the reviews should be genuine and user-generated instead of looking like an SEO job profile. Therefore, it is advisable to generate and maintain a positive review of your brand online.
Fluctuating Competition
In search results, your competition is showcased on the page for your targeted keywords. However, that constantly fluctuates. Every time, new web pages enter the competition and the existing competitors boost tremendously. Hence, keeping up with your competition requires a lot of work.
Fortunately, you can overcome these challenges effortlessly using SEO tools. These tools enable you to obtain the information related to the one ranking for your keywords and other elements that might be contributing to those rankings.
Re-Designing Websites
Even when google search is very significant for businesses because people use online searches for purchasing anything, 50 percent of small businesses do not have a website yet. Also, there are some businesses that are slow in terms of responsiveness. Customers find it difficult to make their purchasing decision.
Your website is the face of your brand. So, you must ensure that your website is user-friendly, SEO friendly, and is fast in terms of responsiveness. These features enable your website to rank higher in the search results.
Optimization Of Local Landing Pages
Earlier, SEOs made several landing pages that tend to target every location. From locations, we mean specific pages, keyword density, and multiple interlinking. However, Google termed these pages as the doorway pages and considered them spam.
Now, everyone starts questioning how they can target more than one location? Is it done either on one landing page or on a lot of them?
It can be solved with a strategy that includes a considerable location with a higher number of searches. For such locations, you should create a landing page and optimize it according to the Google guidelines. Moreover, you can even optimize blogs for smaller locations.
