SEO may have become the latest workplace buzzword in recent years, but that doesn’t mean everyone has straightened up to take notice. In fact, research shows that only 30% of small businesses use this strategy, with experts suggesting that the low numbers may be because it takes time to see results.
Considering how powerful SEO can be, it’s safe to say that many brands are missing out on a key opportunity for growth!
If you’re not sure about the benefits of SEO—or whether hiring an SEO consultant would be worth your while—we’ve got you covered. Let’s take a look at the key advantages of hiring an expert to manage your SEO strategy.
It Saves You Time
The landscape of SEO is constantly changing, and navigating it requires ongoing education. If you don’t have time to keep up with every new algorithm update and best practice, you’ll fall behind fast.
With an expert SEO agency on your side, you won’t have to worry about staying on top of the latest techniques. Instead, you’ll free up your time to focus on what matters: your business.
It Saves You Money
This one might sound surprising, given that you’ll need to pay for an SEO company to handle your strategy. However, the truth is that SEO has an incredible ROI—around $2.75 for every $1 you spend, in some cases.
In other words, SEO can be a great investment in your business, offsetting the cost of hiring an expert SEO service.
You’ll Get Industry Expertise
Handling your own SEO in-house by foisting it off on one of your existing employees may seem like a smart strategy in theory. However, as we’ve noted above, the landscape of SEO is always changing, and the effective strategies you’ll need are often beyond the scope of a novice.
Working with the right SEO company, on the other hand, means borrowing from the years of industry experience your new team has. Pros who specialize in creating a killer SEO strategy tailored to every brand can help you make fast moves toward your goals.
You’ll Get More Services Than You Think
When you hear the words “search engine optimization,” you might imagine that strategists simply throw the right keywords onto a page. However, there’s more to SEO than you might think!
The right SEO company will offer a huge spectrum of solutions to help boost your business, including the following:
- Monitoring the health of your website
- Helping you gain insights from your analytics
- Creating powerful content strategies to wow your audience
- Helping you network via backlinks and citations
- Using local strategies to help your brick-and-mortar location get found
- Analyzing your competitors for their strategies
At the end of the day, SEO experts can do all this and more, allowing you to streamline your path to success!
Partner With an Expert SEO Consultant Today
Whether you’re hoping to grab more of the online market share or increase your company’s revenue, the right SEO consultant can help. With the ability to assist with technical strategies, content creation, local SEO, and more, these experts are crucial for any brand’s success. If you’re curious about what the right strategist can do for you, be sure to reach out to a reputable consultant with questions!
Want more helpful business tips to optimize your growth? Be sure to take a look at our other content for additional insights.