The 5 Top Social Media Platforms in 2021 for Small Businesses

One of the best ways to grow your online business is by having a presence on social media.

Social media facilitates an intimate bond with your customers, expands your audience, and keeps them up to date on a new product or service launch.

But, with so many social networking apps on the market today, how do you choose the right one for your business?

In this article, we reveal the top social media platforms in 2021 to help grow your business!

1) TikTok

This Chinese social media platform has taken the world by storm since its release in September of 2016. Much like its famous predecessor, Vine, TikTok has become a pop culture sensation with nearly 700 million monthly users.

But what is TikTok?

Well, it’s a video-sharing platform. And, it’s is one of the best social media platforms for boosting your product’s reach, if you can create a video that goes viral. Though this may sound intimidating, it is actually quite common on the app.

By understanding its algorithm and creating interesting, shareable content, TikTok is a powerful tool that has helped thousands of small businesses achieve massive success.

2) Instagram

Another top social media platform in 2021 for boosting small businesses is Instagram.

Instagram is a photo and video-sharing platform that has risen in popularity since its release in late 2010. It boasts an astonishing one billion monthly active users who spend an average of 53 minutes on the platform per day.

What makes Instagram an even more powerful tool for small businesses is that 71 percent of its users are under 35. This age group is easily influenced, allowing different kinds of social media marketing strategies to flourish on this platform.

3) Facebook

For this next platform, we’re going old school. Well, as old school as you can get with social media.

In the 17 years since Facebook’s creation, it has become the world’s most widely used social media platform with 2.853 billion monthly users in 2021.

Facebook is a powerful tool for small businesses in part because of its sheer number of users. Its capacity for instantaneous communication, media sharing, and a customizable user experience has made it one of the most user-friendly platforms.

Utilize Facebook’s customizable groups and interests functions to deliver your content to nearby users or other potential customers!

4) Twitter

Another one of 2021’s top social media platforms for small businesses is Twitter.

Twitter is famous for the intimate relationships that it fosters between celebrities and their fans. It is also a great tool for growing small businesses.

This ability to communicate quickly is a theme that carries over to businesses looking to see what people are saying about them. Businesses can search their name and then respond quickly and directly to vocal customers.

Communication between brands and their customers on Twitter feels sincere. This makes it a great platform for growing a base of loyal customers, which is essential for expanding your business!

5) YouTube

YouTube, which, like Instagram, is now owned by Facebook, is another popular social media platform.

With over two billion users visiting the platform each month, YouTube has launched regional versions in over 100 countries. This makes it easier than ever to reach a local and an international customer base!

On top of video creation, small businesses can also use Youtube’s targeted ads feature to reach their intended audience with ease.

These features make YouTube a top social media platform in 2021 for small businesses wanting to increase the exposure of their product.

Use These Top Social Media Platforms in 2021 To Grow Your Small Business

It’s clear to see why social media is such a powerful tool for small businesses to have in their arsenal. Use these top social media platforms in 2021 to expand your audience, connect with your customers, and boost the success of your business!

For more tips on how to grow your online presence, check out the business and technology sections of our blog!