As a business owner, marketing your enterprise is a must if you want to attract a steady stream of paying customers. It may not be particularly thrilling, but you just have to do it.
The good news is, there are ways and resources you can use to put your brand in the market without breaking the bank.
We understand growing a business can be incredibly demanding. That’s why we’ve created a quick list of innovative ways you can advertise your business and take it to the next level.
You can read more information here: http://salvage.jksalvageco.com/advertising/
- Rent a Mobile Billboard
If you want to take your business to the next level in terms of business exposure, then you should definitely consider renting a mobile billboard. Mobile billboards are very eye-catching and can draw the attention of potential clients.
You can track where the truck with your signage is heading, where it’s been, and control where you want it to go.
Another concrete yet overlooked upside to renting a mobile billboard is the variety of choices you’ll have. You can choose either digital LED displays, 3D mobile display trucks, full vehicle wraps, and multiple-sided billboard trucks.
If you’re concerned about the cost, rest assured mobile billboards are not as expensive as they may seem. They usually cost about $500 a day for a single truck. If you compare that to the thousands of dollars you might spend on a local TV station for a 20-second spot, you’ll see that mobile billboards are very cost-effective.
- Pay-Per-Click Ads
Pay-per-click ads are exactly what their name implies. You only get to pay when someone clicks on your ad. This means that you won’t be charged for people who view the ads but aren’t interested in buying from your business.
A good rule of thumb is to start small, especially if you don’t have much experience with PPC ads. You can set a budget of as low as even $10 a week. But the amount you’ll spend depends on the cost per click charged on your preferred keyword search.
Try and use geographic keywords in your copy to better define your demographic, and remember to include direct calls to action such as ‘call for more’ or ‘sign up now.’
As for the ideal PPC platform, Google AdWords happens to be the most industry-preferred pay-per-click service since it can get small businesses among the results page of the biggest search engine worldwide. However, don’t let that make you overlook Bing Ads.
- Build Your Social Media Presence
Whether it’s Facebook, Twitter, LinkedIn, or Instagram, building a following on social media is an excellent way of spreading the word about your business. Social media platforms have billions of active users who spend a lot of time logged in to these websites.
Get to know your target market and the social media platforms they are most active. This way, you can better understand the most effective ways of appealing to them.
Create fun content that people can engage and interact with if you want to establish yourself as an industry leader in the online space. Content is king when it comes to social media, but all the same, try and focus on quality content. You don’t want to spam your audience’s feed with a lot of posts bearing information with little to no value.
But make sure you create a separate account for your business. Although it is your brand, you want to have an independent professional image. Personal accounts on some social media platforms are also limited in functionalities. For instance, Facebook only allows post sponsorships from business accounts.
- Attend Community Events
A good way of making your business presence felt is by attending local networking events such as festivals, fairs, and expos. These events present an excellent opportunity to promote your business locally.
By connecting and interacting, small business owners can inform both current and prospective customers more about the products they have on offer. Businesses can also learn what customers need and what they look for in a particular product or service. This engagement can provide the business with valuable insight on how they can meet the proper satisfactory standards for their customers.
Attending local events allows local business owners to build solid and valuable relationships with their clients and other local businesses. You’ll find that if you’re running a B2B enterprise, local networking will prove far more rewarding than if you sell your services on social media.
Just make sure you research the event to make sure it is in line with your brand. For instance, if your target market is families with young children, you need to focus on kid-friendly events. Also, make sure the event will get a decent amount of traffic. You don’t want to invest too much time and money to attend a sparsely attended event.
- Teach a Class
Not all affordable marketing tactics need you to be on the internet. If you have a physical presence, you should consider running a class to make your business buzzworthy.
The truth is most businesses tend to shy away from educating their customers because they believe that a more informed customer will “know too much” and buy from a different brand. But the truth is, if executed correctly, a class can help you impress potential customers with your industry knowledge.
Empowering your customer base with information and insights about your products or service and how it can benefit them will establish a strong level of trust since they will see you as a thought leader in your field.
If it really kicks off, who knows? You might even use it to generate a bit of revenue by monetizing the sessions.
The Bottom Line
Advertising your business can be quite a struggle. It’s difficult keeping up with everyday new marketing trends plus, as a small business owner, you probably don’t have as much financial muscle as your competition.
But advertising your business does not have to cost you a lot. So why not put your business out there by renting a mobile billboard. Visit http://salvage.jksalvageco.com/advertising/ to learn more about how your company name can become a hot topic.