While traditionalism will always play a part in the success of long-standing businesses, an increasingly digital era means that more customers than ever appreciate a technological approach. Adopting newer systems doesn’t just show customers you’re staying active, it can also generate appreciable advantages, which can manifest as greater loyalty and better relationships. The sort of systems that can be used here can range from already well-developed to future tech to keep an eye on. Either way, the potential is enormous. Whether for tomorrow or a few years down the line, keep these solutions in mind, and you could find your business ahead of the curve.
Easy Authentication and Authorization Tools
Authentication and authorization are two parts of the same whole, of recognizing your customers and giving them access to everything they need. As long as your business operates some type of special user account, then you would have come across this idea before. Though you can get by with the bare basics, getting ahead with more advanced authentication and authorization tools like biometrics can give your business a real edge. For an illustration of how this could work, consider how around 18% of online shopping carts are abandoned at checkout due to complicated systems. Better tools like biometrics can simplify these aspects, making customers more likely to buy, and more likely to come back.
Augmented Reality Technology
While it’s not on the table for most businesses yet, augmented reality integration with companies and homes is rapidly growing cheaper and easier to use. These could be as simple as digitally superimposing products into a home to see how they’d look after a purchase. AR could also be used in a physical store to help a customer get a quick rundown on product stats, where they could find related products, and more. If your business has a heavy emphasis on visual components, then AR integration is worth keeping an eye on.
Guidance Through Artificial Intelligence
Artificial intelligence isn’t as complicated as we tend to think. Instead of computer systems capable of self-awareness and emotion, the term AI just refers to any machines that can act as tools or crunch numbers and relay suggestions. A great example of AI in action could be seen in how AI can find customers by recommending places to advertise. This is a tactic that Harley-Davidson of New York recently adopted, which saw their web traffic jump by 566 percent. Credited at leading to a 40 percent increase in sales, AI like this can be hugely influential in leading to customer relationships that might otherwise have been missed.
Make no mistake, eventually, these above tools will become the status quo in many businesses. It’s just a matter of when. If any of these sound like they could be of interest, then be sure to take a look at what’s on offer. Even if just elements to keep in mind for the future, the potential of this next generation of tech is undeniable.
