If your business needs more publicity, making a commercial is a great way to explore your brand and let people know about your services. Whether you’re placing your commercial on television networks, YouTube, or another website, here are some ways to ensure that your ad hits the right notes.
Work With Professionals
If you’ve never written a script, held a professional camera, or edited clips before, working with a professional organization such as Indigo Prod is your best bet. When you contract with filmmaking experts, you don’t have to worry about how grainy your video’s texture will be or whether your audio will be understandable. You also save time because you don’t have to spend hours learning new skills before you shoot and produce the commercial.
Think About Your Brand
During your first meeting for NJ video production by Indigo, your partners probably want to know about your brand. Make a list of basic facts such as your foundation date, motto, preferred color scheme, and mascot. Then, start thinking about more complicated questions. What sets you apart from competitors? What issues are you the most passionate about? Do you have any signature products or services that the commercial should underline?
Once you’ve talked through your brand’s most important elements, figure out how to represent them in the commercial. Your script should include your brand’s name at least once, and your logo should also make an appearance. Have your actors wear your company’s colors, or include your store in the background. Highlight your brand as much as possible without making your audience roll their eyes.
Plan for the Future
High-quality commercials not only promote the product you’re selling but also set you up for future advertisements. As you think about what will happen in your ad, think about ways to present your characters or ideas in another video. For example, you could create a character who always takes your product to parties, even if other people say they don’t like your product. In a future commercial, that character could show up to a football game, school event, or even a normal workday with the same spiel. Any choices that give your commercials continuity make potential customers more likely to remember your brand.
Focus on the Story
After developing your characters and themes, combine them into a story that makes your audience laugh or tear up. Remember, your story has to resolve in under a minute, so keep your conflict simple and your characters minimal. While you can tell someone’s entire life in your ad, the story can also involve a short conversation about your product. Also, the story doesn’t necessarily need words; some commercials tell stories effectively through images and music. It’s easier to convey your plot if you include dialogue or voiceovers, though.
Choose Good Music
Choosing the right music is essential for making your commercial seem professional. If you already have a jingle or theme song, incorporate it into at least the end of your video. If you don’t, your video production team can probably put you in touch with composers or give you a collection of open-source music. As you pick your tunes, keep in mind your video’s length and tone. You don’t want your video to end before the good part of a song starts. Similarly, an upbeat, jaunty melody probably isn’t appropriate for a tearful reunion.
Designing a commercial for your business helps you to reach customers who don’t follow you on social media or visit your store. Take these steps to ensure that your video is reflective of your brand, fun to watch, and likely to draw more customers.