Sweet Apricity Announces Investment Opportunity in AIP Treats Market

When you have an autoimmune disease, denying yourself so many of your favorite treats can be distressing. People with autoimmune diseases like lupus, multiple sclerosis and rheumatoid arthritis have to restrict themselves to a very specific diet that can also make them feel isolated. After all, when people don’t understand why you have to avoid certain foods and make certain adjustments to your lifestyle, it’s easy to feel like you’re facing the world alone.

Autoimmune disease affects 23.5 million people in the US, and over 300 million people all over the world. These are 300 million people who need to closely monitor what they eat and follow an elimination diet known as the Autoimmune Protocol (AIP). Eliminating foods that cause inflammation from the diet can be rewarding, because removing the right food can lessen the severity of the symptoms. However, at the same time, denying yourself a long list of foods that you used to enjoy can be agonizing. This is especially true when the people around you are still enjoying the sweets and treats that you can no longer have.

Sweet Apricity founder Tonya Butts has witnessed the struggles of managing autoimmune disease first-hand. In college, her best friend – Wendy – was struggling to manage more than 6 autoimmune diseases that left her with debilitating symptoms. Wendy hadn’t had a sweet treat in over 4 years. Driven to do something to help, Tonya set out to formulate a caramel treat that wouldn’t cause Wendy any inflammation. She presented this caramel to Wendy as a graduation gift. “Wendy screamed and then started to sob after eating the caramel and realizing it hadn’t given her a migraine,” Tonya said. And thus Sweet Apricity was born, along with its line of organic, AIP-friendly, gluten-free, clean, dairy free treats that don’t cause inflammation in the body.

If you’re among the 300 million people who are wondering, “Can I ever eat something sweet again?” Tonya has made sure that the answer is a resounding “yes!” With Sweet Apricity, she is on a mission to bring clean sweets and treats to more people, along with the joy that comes with indulging without worrying about one’s health.

“We’re a company that creates treats for those that don’t normally get to have them,” says Tonya. “Whether you’re managing an autoimmune disease, fighting allergies or you simply want a sweet but healthy treat, we are the indulgence that you don’t have to give up.”

What makes Sweet Apricity different?

Sweet Apricity aims to offer people bursts of sweetness that make their sacrifices worth it. The name is derived from the 17^th century word “Apricity,” which is defined as “the warmth of the sun in winter. Tonya believes that rather than derail you, the right treat can motivate you to keep following your strict diet. Her products offer you a small piece of joy – a reprieve from doing the hard work that is required when you have an autoimmune disease.

While there are other AIP-friendly foods on the market, Sweet Apricity has made a name for itself by using only organic, AIP-friendly, gluten-free, clean, dairy-free ingredients that don’t cause inflammation. Their ultimate goal is to source 100% regenerative ingredients by 2030. Moreover, they specialize in sweets and treats.

The AIP market is underserved, and Sweet Apricity has turned this into an opportunity for growth and global expansion. They’re aiming to help people all over the world to discover the joys of clean and healthy sweets and treats. As Sweet Apricity gears up for the next phase of growth, they’re also offering investors the chance to own a stake in the company.

Why invest in Sweet Apricity?

Sweet Apricity has announced the public launch of a community raise via Wefunder. For as little as $100, you can put your money into a company with great growth potential. While the market for non-inflammatory treats is underserved, it’s also growing at an exponential rate. In fact, this market is predicted to hit the $9.9 bn mark by 2028. This indicates great growth potential for Sweet Apricity.

Given that Sweet Apricity has been around since 2015, and the team has spent this time relentlessly improving their products, this company has a positive track record. To put this into perspective, Sweet Apricity’s growth has averaged nearly 60% year-over-year over the past six years and is projected to grow by an additional 300% by 2025.

We already know that the market of people with autoimmune diseases comprises over 300 million people worldwide. In other words, there is a wide market for Sweet Apricity’s products. Since there are nearly 80 autoimmune diseases in record, there is a growing need for sweets and treats that don’t cause inflammation.

Sweet Apricity also offers a unique range of products that have become cult favorites. Their product line of Sea Salted Caramels, Caramel Sauce, Marshmallows, and Caramel Lily Puffs are lauded as the treats that no one has to give up.

Sweet Apricity’s plans for growth

The team at Sweet Apricity aims to raise $250,000 to $500,000 through this community raise. With these funds, the company plans to scale packaging, manufacturing and product inventory. The company will also use this funding to move into a brick-and-mortar store, maximizing this opportunity for global expansion.

It’s rare to find a company that offers a promising investment opportunity and a novel product with a noble goal. With their healthy sweets and treats, Sweet Apricity is making it easier – and even fun – for people to stick to their dietary goals. All their products are locally handmade in Portland, Oregon, and perfectly sized to easily fit in a purse or backpack. 7 years after the company first launched, Sweet Apricity stays true to its roots with real ingredients, small batch production and a growing line of artisan offerings.

Sweet Apricity is committed to continue offering the world indulgences that our bodies are bound to love – joyfully sweet AIP, paleo, dairy-free, gluten-free caramels and marshmallows formulated with organic ingredients. Sweet Apricity is helping many people find the joy in their healing diets with products that offer a burst of sweetness as welcome as the warmth of the winter sun.

The future of Sweet Apricity

With the growth they’ve mapped out, the team at Sweet Apricity aims to continue bringing people a burst of sweetness as rewarding as the sun in winter. By investing in Sweet Apricity, you can further this goal and grow your money as the company grows.

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