Steps to Increase Conversions on Your Website: Behavioral Segmentation

What is the amount of money you wish to make with your current business? When it comes to identifying what to do with their website, many business owners ask themselves this issue. If you answered “a lot,” behavioral segmentation can assist you. Businesses spend time and money attempting to boost traffic but frequently fail to improve conversion rates once they arrive. This is a tremendous blunder.

This article will discuss the steps in increasing your conversions on your website through behavioral segmentation.

1. Targeting your audience

Audience targeting is the first step of behavioral segmentation, but it’s just as important as any other step if you want great results from this process. This means knowing who you are selling to and understanding what they like, don’t like, need, etc. To target your audience, ask yourself these questions:

• What do your customers want?
• How can you help them?
• Why should they buy from you over the competition?

These are all important questions that behavioral segmentation will answer for you.

Targeting your customer base and figuring out how to best serve them can lead to increased conversions across all traffic sources, including email campaigns, organic search queries, paid advertising campaigns, etc. This applies to both new website visitors and existing site visitors alike.

Trying to increase conversions without properly understanding your target audience and what they want will not be beneficial to your business. The importance of targeting your audience is to make sure you are not wasting time and money on marketing efforts that will never bring in a sale.

2. Personalizing the customer experience

The next step in behavioral segmentation is to personalize the customer experience. You can do this step in numerous ways, and it all depends on what you plan to sell or are selling and who your target audience is.

Personalizing the customer experience means creating an environment that will excite customers, create brand recognition, and ultimately drive sales! Here are some examples:

• Create personalized product recommendations based on past behavior
• Send targeted email campaigns with special offers/discounts for specific products or categories based upon their browsing history.
• Design landing pages around user intent (what they were searching for when they landed on your site)

The possibilities with this are endless when it comes to personalizing the customer experience through behavioral targeting. The most important factor here is having data from your web analytics tool to track what your users are doing and how you can use behavioral targeting to drive more conversions.

3. Creating a sense of urgency

Next is behavioral segmentation’s sense of urgency. This is a critical step that many miss when trying to increase conversions on their website. When you develop a sense of urgency, it gives your customers an incentive to take action now rather than later. Here are some examples:

• Offering limited-time discounts or promotions
• Including free shipping for purchases made within the next “x” number of days
• Sending promotional emails with expiration dates, so users have to act fast in order not to lose out on whatever deal/promo they were offered.

Creating behavioral segments around these types of offers can help drive increased conversion rates across all traffic sources, including search engine referrals, email campaigns, social media posts, etc. The more information behavioral targeting has about your customers, the better it can serve up targeted content to increase conversions.

4. Leveraging social proof

The next behavioral segmentation step is leveraging social proof. This involves demonstrating to your customers that others are also buying from you, which gives them the incentive they need to make a purchase as well. There are many ways behavioral targeting can do this for you, including:

• Including reviews/ratings of past purchasers
• Showing off numbers in order to demonstrate how popular or successful your business has become (e.g., number of likes across various platforms)
• Leveraging customer logos on product pages showing other brands who trust and use what you’re selling

The possibilities with behavioral segments around social proof are endless! But at its core, it’s about giving your potential customers an idea of why their peers have made a choice to buy your product.

5. Ensuring that your site is mobile-friendly

The next behavioral segmentation step is making sure your website is mobile-friendly. As more and more users search via their smartphones, you must have a site that works seamlessly across all devices (desktop computers included). Your audience will expect to be able to find what they need on the go, so behavioral targeting can help put products/services in front of them wherever they are.

6. Using persuasive language to encourage conversion

The final behavioral targeting step before conversion is to use persuasive language. This means creating copy that will encourage your customers to take action and buy from you now rather than later. There are many ways behavioral segmentation can help here as well, including:

• Including calls-to-action on website pages that include a discount or promotion
• Reward visitors with coupons/promotional codes for signing up for an email list, following the company on social media, etc.

The more information behavioral segmentation has about what your potential customers want, where they come from, and their past activities, the better it can serve them up the most relevant and persuasive copy to encourage more conversions.