500 million hours of videos are viewed on YouTube every day and unsurprisingly, video marketing has become one of the most efficient and engaging ways to market and promote a business.
It is the present and future of marketing; In addition, it takes much less time to complete today than it did just a few years ago, and it has been profitable compared to other traditional forms of marketing.
But to enjoy its benefits, you must know the strategies and tactics used to create marketing videos.
Here is a step-by-step guide to make an attractive marketing video.
Table of Contents
Create a production plan
This is a no-brainer, but we can’t help but mention it. The topic planning and research stage for the video content will make producing, filming, and editing much simpler.
Make sure to identify and target the goal you want to achieve with your marketing video, and then create the necessary content to help you reach that goal.
A script may not be necessary, but if the content is very detailed, you should take notes on the essential reference points to guide you during the filming of the video.
You can support yourself with a mind map to know the points to be covered in the video and what is required for its production.
When creating your marketing video, collect feedback from your team members; This will help you understand how your viewers might respond to your video when it’s public.
Produce creative and unique content
One of the biggest marketing challenges companies face is trying to stand out from the crowd and create content that is different from your competitors.
Customers tend to retain more information when it comes to them visually through images, compared to information with a lot of text. Users may not be as interested or attentive when content is fully written. That is why formats such as infographics are very successful on social networks.
Make your visual content marketing more interactive, engaging, and accessible to the average internet user; it should add value to the user and be entertaining.
To make sure your content gets noticed, make it showcase your company’s unique personality in a way that is easily understandable and memorable.
Internet users love authentic content and appreciate a company’s efforts to encapsulate its authenticity.
Explain your product
The person who knows the best about the products and services that your company offers is yourself. Don’t make the mistake of assuming that everyone else knows the details of your business.
Don’t immediately delve into the sales aspect of your product videos; Instead, take the time to explain the features and functions of your products to your viewers.
Use your video marketing platform or your commercial channel to create explanatory videos, practical guides and demonstrate the usefulness of your products.
A good strategy is to first propose a problem that your company can solve. If the user can relate to it, they will be more interested by the time you present your product.
Look for inspiration in demo videos or commercials that use these tactics to promote their products through video marketing.
You can also share discount codes or special offers with the people who see your video.
Content creation must be useful to the public and provide solutions to consumer problems. It will also generate great participation and will be an excellent tool to promote your business.
Create informative content
There are a lot of videos on the internet, but not all of them get the engagement they should.
You need to create content that offers value to your viewers in exchange for the time they give to your video. For example, you can create videos that solve everyday problems or videos that tell stories.
Whatever your end goal for your video marketing strategy, you can achieve it by creating content that entertains and educates your viewers. Adding value to your videos will fill that gap and eventually result in the growth of your business.
You can create smart and informative videos for users to increase their social credibility. Produce fact-based videos on topics related to your industry, company, or products.
These video marketing efforts not only make user search more profitable for them, but it also creates opportunities for more customers and increases company revenue.
Promote your video
By now you have created excellent video marketing content that has been produced in detail, is creative, is unique, explains your products, and is informative and beneficial to your customer.
By following these steps, the most crucial aspect of creating a marketing video is promoting it.
The best way to get people to see your video is to give it an attractive and catchy title.
You can promote your products through YouTube ads to achieve greater participation and a greater reach; After all, YouTube is the second most popular search engine after Google.
Try to optimize your video for SEO so that you can attract more views and rank higher in search engine results. Optimize your description and tags with your brand’s keywords.
Also, be sure to create an attractive thumbnail image specific to the content your video is about. The thumbnail should give the visitor an idea about the content, but avoid using images that are flashy but unrelated to the content.
Incorporate your videos into your email marketing strategy, but be sure to optimize your email delivery methods to ensure your emails reach your potential customers’ inbox.
You can also cross-promote your videos on different social media platforms to attract more viewers to your marketing videos.
For example, you can upload the entire video to YouTube, but make nuggets that come out of it to share them on Reels, TikTok or Instagram stories.
Different users prefer different platforms, so be sure to promote your videos on more than one platform. It is also better to upload the videos directly to social platforms, as native videos perform better than external links.
Don’t forget to write down your progress and discoveries in an executive report to keep track of what has worked and what needs to be improved.
Getting started with video marketing can be challenging. However, the benefits of this modern promotion and marketing strategy can be significant. This is why using a trusted platform like Typito to create marketing videos is recommended. The software has a simple and attractive interface with a wide range of features that are easily accessible and even beginners can use them to create quality videos.
It can take some time to create content that gets to the right place with consumers. Therefore, you should keep trying to improve your video marketing techniques and content to broaden your business horizons.