Keyword Research is about what people are searching for, not what you think people are searching for.
We need to understand what our audience wants. To understand this, we need to think like a customer. It will help us recognize our target market, and then we can truly understand what areas we should ideally focus upon.
What are the necessary key points to consider while doing keyword research?
- How are people searching for a specific product or service?
- How many are searching for that product in a particular region?
- What piece of information do people actually want?
It is necessary to determine which strategic keywords we need to pull out for great conversions and make your site into Google top 10. In this article, we will unfold various tactics and best practices used for SEO-focused keyword research.
Table of Contents
What is Keyword Research?
Keyword research gives you an estimate on what pattern users search their products, services, and other information. It also tells about the keywords users use to make a search for a particular product. Keyword Research is the process of pulling out the most specific and business-related keywords used by the audience to complete their findings. There are various tools for strategic keyword research, such as Google Keyword Planner, Ahrefs Keyword Explorer, SEMRush, Google Trends, and many more.
Why is keyword research important?
Keywords are important words subjected to a specific query about a product or a service. For example, you are looking for an ice cream parlor nearby. What possible keywords you might seed in your search engine to locate one. Well, there could be hundreds of ways to discover your needs. Some of the basic searches could be:
- Ice cream parlor near me
- Ice cream parlor names
- Famous ice cream parlors
- Ice Cream Price
- Vanilla Ice Cream
- Ice Cream Parlor Online
And there could be endless searches related to the keyword ‘ice cream’.
To make it more understandable, imagine you own an ice cream parlor. What would be the first thing you will do to set up your business?
If I were you, I would first like to publicize my business and create awareness in my region. SEO works with the same approach. In it, we make most of our business-related keywords to pull out the best rankings for our website.
Keyword research helps you create optimized content. They help you understand the search volume and search intent. Keyword research also tells us about the position at which our website/web pages rank on the Google search engine.
Your focus should remain to create the best content to satisfy the user’s intent. There are many up in the air facts we should focus upon while doing efficient keyword research.
Pay attention to search intent and search volume.
Staying out in the know of the latest keyword research strategies is much of a thing. Keywords with higher search volumes help in achieving higher search engine rankings. Also, focusing on user search intent helps you build good business authority. The only shortcut to execute the desired results is to think like a customer.
Focus on Long Tail Keyword
It’s great if you are getting highly ranked for the short-tail keywords. It means you are competing with thousands of searches per month. But, dealing with short-tail keywords could be risky as they lack complete product detail. It will draw an untargeted audience also whose actual goals would be different. Hence, sometimes we need to focus on the long-tail keywords to pull out the targeted audience and to meet their goals.
Keep an eye on competitors.
Keyword Research is about understanding which keywords to tackle first. There’s a heck of a lot of ways to do that. The sure-shot way is to have an eye at your competitor’s keywords. Take advantage of their missed opportunities and make your keywords rank remarkably well. There are so many competitor intelligence tools to uncover areas of improvement for you. Enterprise Web Cloud have uses proven marketing strategies that can help you stay ahead in the competition.
Seasonal and Regional Keywords
We need to strategically plan keywords as they are sometimes confined to regional demographics, such as the nearby location of our business, age, race, religion, ethnicity, and nationality. Also, seasonal keywords play a big part in driving fruitful results. For example, if ‘Thanksgiving’ is on its way, you can prepare your content in advance to avail yourself of the best opportunities.
Keywords are generally classified into four categories:
- Informational
- Navigational
- Transactional
- Commercial
Check Google updates regularly
This practice focuses upon improvement in your content quality and SEO strategy in the SERP. Google updates are released every once in a while, and they are often undiscoverable by users. But keep checking on the major updates, such as Google Core Web Vital algorithm update that just rolled out in June 2021.
As SEO evolves, you just keep developing your smart campaigns through the above-mentioned marketing strategies and stand out from the rest of the market. A complete website design and digital marketing agency can help you achieve high rankings and getting more leads by designing converting websites and proven marketing tactics.
