Amazon has now become one of the widely used e-commerce platforms around the world. New sellers are now emerging on the platform to grow their sales, while customers visit Amazon to buy all kinds of goods at reasonable prices.
E-commerce platforms like Amazon can provide you with a plethora of opportunities and the profit you seek, but with all the competition on Amazon, your offerings may be overlooked and your brand may not receive the exposure it requires to bloom. While sellers employ all kinds of strategies to establish a profitable business on Amazon such as using an Amazon repricing tool, using inventory management tools, using FBM and so on – one thing that many sellers seem to be overlooking is the power of social media and how promoting their brand on various social media platforms can boost their sales.
Taking advantage of your presence on social media to promote your business is a tactic worth considering to increase visibility and attract the audience to your Amazon listings. You can reach out to millions of individuals that use social media daily. All you have to do is choose the right social media sites and turn your ‘creative mode’ on to make the best posts and persuade the audience to get your products.
But the main question is, how are you going to make this happen? How can you make the most of your social media accounts and attract customers? Well, the following tips can help you get the attention your business needs and increase traffic on your Amazon product page. Have a look!
Why should you advertise your Amazon products on different social media networks?
Millions of individuals around the world are quite comfortable buying their products from Amazon and enjoy going through multiple items to choose the best one with a reasonable price tag. Moreover, they even use Amazon to research a product or read reviews before buying it from somewhere else. In short, Amazon is the best place to sell your products as it provides you with the opportunity to offer items to millions of customers on a daily basis. However, it’s not easy to reach out to this vast audience especially with increasing competition on the site. Every seller is trying their best to increase their customer base by advertising on Amazon and other social media sites. Apart from advertising on Amazon, using your presence on social media and posting there to drive traffic directly to your Amazon product page can help you get more customers.
Having a presence on social media also helps your customers stay up to date regarding your new products and deals. Customers can visit your social media pages to gather information before buying a product from you, discover more about your company and get vital information about new product launches, sales, influencers’ collaboration, etc. It also provides a platform for customers to find your brand easily or even tag you if they see your products being used by somebody else. An influencer promoting your product and tagging your brand page can raise exposure and brand awareness. In a nutshell, the advantages are endless!
How can you advertise the right way across your social media platforms?
Go with the right channels!
The first step is to weigh all of the possibilities and determine which platforms have the most potential. Make sure you know where your target market exists and then start building your brand image. For example, if you are selling a product specifically for young people or teenagers, you’d want to choose Instagram to interact with them. Younger people love colorful, attractive content and Instagram gives you the opportunity to post attractive images with engaging captions and let them know your brand exists for them.
Similarly, on Facebook, you are going to find users of all ages, and around 72.8% are within the range of 18 to 44 years. If you sell items for daily use, make sure to sign up on Facebook and start advertising over there.
Maintaining a profile on every social media channel will require too much time and effort, and the results might not be as ideal as you initially expected. That is why it is important to strategize and plan to increase your visibility on the platforms that are more effective and relevant, in terms of the audience you want to target.
Generate Content that is attractive to your audience
Any great social media advertising campaign starts with engaging content. Aside from photos, written information is also quite important. Your posts on social media networks must be appealing, and persuade your audience to relate and engage with your brand.
Once you choose your target audience, make sure to create posts according to them. If you are targeting teenagers, then your posts should be colorful, with quirky captions. However, if your target audience is a little mature, then make sure to use warm tones while creating your posts. Share intriguing facts and useful information regarding your items. Let them know how your products can help them on a daily basis.
However, you won’t get the engagement you need if the quality of your posts is below average. Your content should be well written and persuasive for customers to get attracted. Don’t make it too long, keep it concise, clear, and catchy for them to go through it and build a positive image regarding your product.
Make sure to interact with your customers
Marking your presence on social media allows your customers to get in touch with your brand and have another channel to voice their problems, suggestions, or questions. Make sure to communicate with your customers and connect with them, just like you would listen to their queries on Amazon, to show that you are paying attention.
Respond to their comments, issues, and complaints. You can avoid negative reviews on your Amazon product page by responding to customer complaints through your social media business page. Listen to them when they come up with their issues on your social media networks, and make sure you solve the problem then and there.
Connect with influencers
Affiliate marketing has become a popular promotional tool for a variety of brands. You can connect and collaborate with a social media influencer who promotes similar products as yours on their social media channels.
This kind of collaboration requires you to pay the influencer a commission each time a shopper visits your store on Amazon via the links they share on their accounts. However, it’s all worth it as it gets you more sales! When you send PR packages to influencers and ask them to promote your product in return for a commission, they review your products first and then recommend them to their followers which in turn results in high sales.
You can’t post two times a month and expect to gain new followers or traffic on your site. Like any other marketing strategy, social media networks require constant effort and consistency to increase your presence and visibility. Make sure you are posting interesting content regularly to increase your likes, comments, shares, and followers.
Use relevant hashtags
Hashtags are the best way to expand your audience and increase your reach. When you use a relevant hashtag on Instagram, your post appears on the page for that hashtag. For example, if you are offering skincare products, using hashtags such as “#skincare, #skincareroutine, #skincaretips” can help your product appear on the popular skincare hashtag page. On Facebook, hashtags that you use in your posts turn phrases and topics into clickable links on your personal groups, page, or timeline. This makes it easier for individuals to find posts regarding topics they’re interested in. You must’ve seen hashtags getting popular on Twitter, that is because you can easily start a thread on Twitter and engage with your customers by using hashtags. They can easily find your brand or posts by searching the hashtag.
However, the key is to use relevant hashtags that bring you more engagement. Look at the hashtags your competitors are using and pick out the best ones to use under your captions.
It’s okay if you find it difficult to manage your social media pages by yourself. Just like you invest in an Amazon repricer or an inventory management tool to minimize the workload, you can also find tools to help you maintain your social media pages while you focus on other business aspects. However, it is important to take responsibility for your social media pages yourself as your company’s image is at stake. You can outsource if you want but make sure to stay active and double-check before anything gets posted.
The techniques and recommendations in his post are simple to execute; all you need is a little time to make sure they are done correctly. However, be consistent and don’t slow down. Giving a chance to the external traffic can be the boost your business needs. Make sure to stay innovative, and generate content that gives you a competitive edge over others.