Social Media Graphic Design Tips

Social media graphic design involves more than just choosing pretty images. It also involves selecting a specific font, colour scheme, and graphics layout to convey your message. An image that does not convey its message properly will look confusing, incoherent, or just plain ugly. Listed below are some tips for creating a compelling and professional social media graphic design. Hopefully you’ll find these tips helpful! Let’s start! Listed below are some common mistakes that make your graphic design less effective.

Visual hierarchy

There are several fundamentals of good visual design. Among them, visual hierarchy. Color is one of the most effective creative elements in a design. Red crosses, for example, are often used to signal neutrality and protection. When used properly, color can quickly convey meaning, identify groups, and attract attention. If done correctly, color hierarchy can help you create more effective, visually appealing, and powerful social media graphics. The following are some tips for visual hierarchy in social media graphic design.

The most important element in a design needs the most emphasis. This may be a key design element, company name, or a main message. The other elements will be smaller, so the viewer will get enough information from the design. Using perspective helps you achieve the right impact with your design. See examples below. You can also use white space to create minimalist designs that contrast a dominant central image. This can help convey the message you want to convey without cluttered, confusing, or distracting content.

Contrasting colors

For a visual that will stand out in a crowded stream of information, contrasting colors in social media graphic design are essential. Blues on Facebook, for example, are cool, while oranges and yellows will stand out from the crowd. Contrasting colors will make your graphic more dramatic, and they’ll help users quickly identify which elements are the most important. Contrasting colors should be chosen carefully, however, because the wrong ones can cause people to become confused, and can cause confusion.

When choosing your color scheme, consider the temperature of each of the three primary colors. You can use warm and cool tones for dramatic contrast, and cool and warm colors to create a soothing effect. This rule also applies to complementary colors. While the shades of each of these colors are different, these hues can blend together in a harmonious way to create a pleasing contrast. However, it’s important to remember that a strong contrast is not always necessary for great design. Instead, try to find colors that can complement each other.

Infographics

Using infographics on social media has many benefits. They are visually appealing and can be used to promote a product or service. They can also generate more impressions and traffic. When used correctly, infographics can boost your brand’s visibility and generate a higher number of followers and likes. To maximize your impact, follow these tips when creating infographics for social media. Keep in mind that while these visual presentations are great for social media, they should not be used for your primary marketing purposes.

First, remember that social networks will crop your infographic images. Instead of relying on square images, they will resize your image to fit the width and height they require. For example, Facebook automatically resizes images to 470px by 235px. As a result, infographics with icons or other graphics containing large images will be difficult to view and share on social media. Make sure to start your images at the appropriate width so they do not get stretched or distorted.

Fonts

Choosing fonts for social media graphic design is easy as long as you follow some basic principles. Fonts have various effects on the audience. Sometimes, they subconsciously draw attention to certain aspects of a brand. Ask yourself what impression you want to make, and choose fonts accordingly. Many brands make typographic decisions for consistency, but you should always make the decision in an intentional way. Below are some tips to choose the right font for social media graphic design:

A vintage serif typeface such as Dubbo works well for bold headlines. Kastil, a vintage serif, is a cute, quirky and elegant typeface. Carola is a classy condensed serif font, perfect for advocacy-driven Instagram accounts. Choose a typeface according to its personality. Then, pick a style that best suits the audience. Ultimately, it all depends on your brand’s vision.

Text sizes

As a brand owner, it is important to keep in mind the right social media graphic design text sizes. While you may feel like you need to use every word possible to describe your brand, overcrowding your images is a bad idea. Instead, use one to two lines of text, which is easy to read on various devices. Also, remember that most people are using mobile devices to access the internet. When designing your social media graphics, use light colors for the text, and a dark background for the image.

In addition to color, font size is a key factor in readability on mobile devices. Use light-colored text with dark backgrounds to increase contrast. This will make your content more noticeable. It is a good idea to check if your users can see your content. If they are unable to read the text, they can simply scroll through the picture. In any case, you should consider increasing the font size on mobile devices.

Styles

Contrasting colour schemes make a great social media graphic design choice. Using colours that contradict each other, such as pinkish-red and aqua blue, will keep viewers’ attention. Yvonne Kone’s social media graphics are an excellent example of using opposite colours to enhance the brand’s identity. Bright yellow with purple plum, light green with magenta, and black and white are other examples of eye-catching colour combinations.

Illustrations are another great option for social media graphic design. These designs will be inspired by the Ukiyo-e art of the Edo Period, which featured hand-carved wooden blocks with bold outlines, similar tones, and exaggerated facial expressions. Flat icons can be used as illustrations, as well as illustrations that fit in with branding guidelines. If your brand is unique, you can use a combination of flat icons and illustrations to develop a distinct visual identity for your brand.