Social media analysis is a process of evaluating social media trends to understand their implications. It is the process of identifying, monitoring and interpreting key social media data. In social media analytics, data is filtered and monitored in order to produce a report which can be distributed to a wide range of users. Social media monitoring is a crucial element of social media marketing strategies. The set of algorithms is designed to analyze the tweets and posts posted on the various social networking sites. Businesses utilize social media analytics for:
- Personalized content recommendations
- Business-related event planning and organization
- Social media monitoring for identifying competitors
What does NetBase Quid Do?
NetBase Quid is a next-generation social media marketing technology platform that turns raw social media data into actionable insights for real-time optimization, growth, and revenue generation. The company specializes in artificial intelligence-based real-time analysis to identify and generate insights from massive social media data sets.
At NetBase, social media analysis is a set of tools that transform and analyze massive amounts of information in real-time and across all forms of social media platforms. The NetBase platform provides a centralized portal to facilitate the aggregation of relevant and actionable data sets. With the creation of NetBase Quid, you will be able to use it to identify and predict the activity of your social media followers, search terms, and engagement rates.
The key benefit is the discovery of new ideas. You can explore and gain knowledge on an audience that is actively engaged with your content or website by using social media analytics. It helps to improve the personal brand equity of individuals and businesses. Social media provides you a very comprehensive understanding of the sentiments and preferences of your target audience.
It is a systematic and quantitative approach to collect, analyses, interpret and utilize social media data. It allows businesses to better understand and improve their brand’s image and ultimately achieve their target market and customer base’s needs. It offers businesses a way to manage brand perception and social media results, taking into account the timing and nature of social media activity, along with other key contextual and organizational influences. The process allows marketers to utilize data, insights, and analytics to produce more valuable social media strategies.
Discovering People and Trends
Social media analysis is the process of discovering people and trends through social media. This type of analytics provides a quantitative method of determining the impact that social media has on a particular company. It is a good way to optimize marketing and sales.
The process entails collection, integration and analysis of data across social media channels. Social media analysis services provide businesses with the power to uncover relationships, sentiment, sentiment level, brand ambassadors, and influencers.
NetBase Quid Role
NetBase Quid allows an organization to easily collect and integrate social media information, from Twitter, Facebook, Instagram, YouTube, Pinterest and Google+, to turn it into useful insights for specific. Social media analysis provides the insight needed for a range of situations, such as sales forecasting, ad targeting and customer service. Its benefits include:
- Allows to understand a customer or a brand better
- Drives sales and customer engagement
- Identifies new market trends
- Helps in marketing campaigns and product launches
- Increases sales
- Decreases cost of customer acquisition and product/service quality
NetBase Quid Insights
NetBase Quid insights help identify customer needs being the leader in the space of marketing analytics, social media and mobile marketing solutions. It combines its best-in-class social media marketing technologies, knowledge and experience to offer customers with actionable social media insights.
In real life, natural language processing (NLP) allows NetBase Quid to interpret the text that passes through its minds and the expression of their voice. NLP allows NetBase Quid to recognize and interpret millions of words and phrases, and ultimately translate it into a pattern.