Smart Ways To Build Brand Awareness

People need between 5-7 interactions with a brand before they start remembering it, which means remaining consistent in your messaging across all platforms is key. Despite this, under 10% of companies say they achieve this uniform consistency in their marketing strategies. By finding ways to improve brand awareness, you can ensure your target customers recognize and remember your brand, so you’re the first they think of when it’s time for them to make a purchase.

Support a social or environmental cause 

13% of customers are willing to pay anywhere between 31-50% more for products or services from companies working to create positive change in the world. So, by making an effort to promote and further a social or environmental cause, you can help create a positive public perception of your brand and attract customers that deem that cause worthy of their support. As such, they’ll be willing to pay more for your products or services and remain loyal to your brand. So, spend time conducting research via social media and other available data sources to determine the causes your target market cares most about and which it’ll be most worthwhile for your business to start supporting.

Give away branded freebies

Everyone loves a free gift and offering freebies is an effective way of increasing brand awareness — as long as your freebies promote your business or encourage people to try out your products or services in some way. For example, a functional item like a water bottle or mug or a candy bar with your logo on the wrapper can entice your target market while promoting your brand. Ideally, your freebies should appeal to your target customer. If you own a clothing company, for instance, branded t-shirts are a relevant freebie, which also don’t have to be complicated or expensive to create. For example, a heat press machine can be used to create attractive and high-quality imprints on clothing. A machine with aluminium heat plates, in particular, can help ensure even heat distribution for best results. Branded tote bags are another valuable product; since people will carry them around with them in daily life, word of your brand will naturally spread around.

Try PPC advertising

With SEO becoming increasingly competitive, it’s harder for businesses to attract organic traffic to their websites. Fortunately, PPC (pay-per-click) advertising is an affordable and effective solution that can increase brand awareness and get your business seen by your target audience. With targeted keyword research, your ads will appear in front of customers as they search for relevant terms. Even if they don’t click on your PPC ad, they’ll still see your business and you’ll leave a lasting impression on them. You also only pay for PPC ads if a user clicks through to your site, which makes them an affordable option.

Increasing brand awareness is essential for business success. Supporting social or environmental causes, giving away branded freebies, and PPC advertising are key ways you can boost brand awareness and stay at the forefront of customer minds in an increasingly competitive market.