Sometimes, it’s the little things that can have a large impact. A tiny tweak in a strategy, a minor update in a process or simply a small change in approach can end up having a significant effect on an individual. Of course, it’s always good to try and better yourself and work at your biggest most glaring weaknesses, but sometimes it can also be just as effective to make some minor changes as an entrepreneur that can really help you out. Here are a few of those small changes.
Add a Signature to Your Emails
If you haven’t done so already, it’s really worth your time to make changes to your email signature and add a good one that includes your name, profession and contact details. The reason for this is because this makes your email correspondence look far more trustworthy and professional, which can endear clients and customers to you and your brand more.
It’s also a good way to add links to your emails that can direct recipients to your social channels, which in turn can improve your digital marketing and brand awareness.
To make a really good email signature on Gmail, try out this Email signature software for G-Suite, which allows you to customize templates and make something really beautiful and professional.
Get Your Own Domain Name
Using the likes of Wix or WordPress is a great way to build an awesome website easily and effortlessly. However, not paying for a personalized domain name and having your website end with the platform’s suffix can make it look a bit, small league. This will make it harder for customers to take you seriously and to trust you, so one small thing you can do that goes a long way into making your business appear more legit is creating a personalized domain name that better suits your business. You may have to pay to get the domain, but it’s a small investment that will help elevate your business and bring in more customers.
Create a Business Newsletter
Sending out newsletters to individuals who have already made a purchase with your company is a great way to keep them in the loop and entice them to shop again and become a repeat customer. A newsletter is an easy thing to create, especially if you use an email marketing platform to help you build a great looking email template. In this newsletter you can send promotions, exclusive advice and information related the niche of your business as well as buying guides. By emailing a newsletter every fortnight and ensuring that it’s filled with stuff of value will boost how customers think about your brand and will make them more likely to shop again.
Addn Graphics to Your Social Posts
The content of your social posts could be the best-written work since Mark Twain, however, if it hasn’t got a form of media attached to it, then it’s likely to not reach an audience. This is because media such as graphics, images and videos are far more captivating and also allow the entrepreneur to add their own brand personality to it. Learning how to make good graphics to accompany social posts is easy and can really boost your social media interaction.