Small Business Software & Tools: The Ultimate Guide

When it comes to running a small business, having the correct online business software for the task may make all the difference in how productive your day is and how well your company performs. That’s why today is a terrific time to start a business: you’ll still need to wear a lot of hats, but there have never been more business tools to assist you do it more effectively.

The key is to select the correct tool at the right time for your small business. That’s why we put together this comprehensive list of software and other resources, which includes anything from accounting software to small company marketing tools and everything in between. We’ve even included some of our top selections for the category’s greatest alternatives.

Wave Apps

• Accounting & Bookkeeping

Accounting, invoicing, payroll, and more are all included in this completely free solution.

• QuickBooks QuickBooks is all-in-one accounting software with packages tailored to small businesses and contractors.
• FreshBooks is number three.

Small firms that provide services will benefit from a comprehensive accounting system.

• Xero Robust and comprehensive accounting software that is hosted in the cloud, eliminating the need for downloads or installations.

Building a Website

• Squarespace

An all-in-one website builder that makes it incredibly simple to create a beautiful, professional-looking website for your company.

• WordPress is number six.

Choose from thousands of free and premium themes to quickly launch your small business’s website or blog.

• Wix’s drag-and-drop website builder allows you to edit individual pages and choose from thousands of themes.

Tools for Making Online Payments

• PayPal

Accept credit cards and PayPal payments on your website – PayPal takes care of the payment processing, security, and mobile compatibility.

• Rectangle

You can use Square to set up an ecommerce business and take online payments, or you can use the Square payments app with third-party web platforms.

• striped

To use Stripe Checkout’s pre-designed and configurable payment forms, add it to your small business’s website.

• Shopify

Shopify will take care of everything from marketing to payments and shipping for your entire online store.

• Amazon Payments

Integrate Amazon accounts and checkout to make it easier and faster for customers to check out.

• HubSpot is a marketing tool.

To assist you automate your marketing process, choose from CRM, sales, or full-fledged marketing software.

14.Marketo’s

End-to-end marketing automation includes everything from lead management to consumermarketing to email and customer database marketing.

• Hatchbuck

You can plan, automate, and monitor marketing efforts with this all-in-one small business marketing tool and CRM system.

• InfusionSoft

An all-in-one sales and marketing automation platform that manages lead collecting, conversion, and CRM duties.

• Email Marketing

MailChimp offers fully configurable email campaigns and automation that work with ecommerce platforms such as Shopify.

• Campaign Observer

You may create distinctive and engaging email marketing campaigns using a simple drag-and-drop mechanism.

• Emma

To accomplish your goals faster, create results-oriented email campaigns and use intelligent reporting.

• AWeber

They’re at the cutting edge of email automation, with sophisticated connectors with sites like PayPal and WordPress, as well as A+ customer service.

• Constant Contact

It’s simple to observe results with customizable drag-and-drop templates, robust automation, and real-time data.