When it comes to open enrollment, employee engagement is one of the most reliable measures of success. Here are six strategies that can help you boost your enrollment numbers and deliver a great enrollment experience for employees.
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Continually communicate
Increase open enrollment engagement by sending ongoing messages, providing clear instructions, offering resources, and following up with reminders to keep enrollment top of mind.
Cover benefits basics
What seems simple to you may not be for employees. Provide simple definitions of benefit terms, acronyms, and other jargon, and review all materials for clarity.
Clear up confusion
Educate employees on the value of their benefits package, detailing how each benefit works and who might need them, and provide step-by-step instructions on the entire enrollment process.
Talk benefits year-round
Reaching out all year with benefits info and updates helps educate employees, makes enrollment less daunting, and reduces employee questions and issues during open enrollment.
Personalize the experience
Take every opportunity to tailor open enrollment to each employee, such as personalizing messages using micro segmentation, or enlisting managers to answer enrollment questions.
Encourage feedback
Listening is a powerful way to drive engagement, so survey employees about their benefit needs, their enrollment experience, and how you can improve the process
Mix and match these strategies–or try all six of them–to streamline your open enrollment process and drive higher enrollment. After all, you’ve spent all year putting together the right benefits package to meet the needs of your diverse workforce. Open enrollment is the time to share the fruits of your labor, and these strategies can help all that hard work pay off.
Interested in learning how Evive can help boost benefits engagement during open enrollment and all year long? Download our open enrollment e-book here.
About Elisabeth Duncan
Elisabeth Duncan serves as vice president of human resources at Evive, where she is responsible for planning, leading, directing and coordinating all the policies and activities of the human resources department.
