Six Must-Have Features of An Ecommerce Website

Preparing a trap to attract online shoppers will take some effort and time. There are various factors you need to consider while developing your ecommerce website. It will not be an exaggeration to say that your ecommerce website would be incomplete without a few features. Website designs like dynamic searches and 360-degrees product views are necessary, but features are not down on the list. Incorporating these features into your site will make it relevant and competitive. This article will walk you through a few ecommerce website features that guarantee robust customer experience and conversions. Keep reading to know more!

Essential Ecommerce Website Features:

Trends in ecommerce website designs have evolved immensely. However, a major portion of conversions is dedicated to the elements and features incorporated in a site. From enhanced customer experience to more conversions, these features can earn you more than you expect. Following are a few prominent features you should know about.

1. User-friendly:

The ease of use is something you should keep in mind while designing your ecommerce website. 75% of customers prefer simplicity, and you should capitalize on it. Do not let your customers confront unnecessary complexities and help them easily get what they want. Should you succeed at providing a robust customer experience, your online store will never stop growing. 

You don’t need to sacrifice elegancy to bring about simplicity. All you need to do is keep an optimal balance between the two. It would be best to opt for ecommerce solutions Dubai if the task sounds too complicated for you! 

2. User-generated reviews:

Do you know that 57% of consumers buy products/services online if they have four or more stars? It is a considerable number, and you should not overlook it. It is imperative to take note of the fact that 95% of online shoppers read reviews. Why not add the review option to your ecommerce website?

Reviews, no matter positive or negative, will convince your visitors that they are real. A bunch of positive reviews will shoo your visitors away since they perceive it as fake. Adding the user-generated reviews feature will help your site build raving fans. 

3. Mobile-friendly website:

Online transactions are happening more on mobile phones than on a laptop or PC. It would cost you less to build a responsive and mobile-friendly ecommerce website to enjoy its perks. Make sure your content is intuitively adapted to mobile screens so that UX remains on top. 

Do you want to improve your sales and Google ranking? A mobile-friendly and responsive ecommerce website is all you need. It does not matter how many pages your website has; they can win big if they are responsive. 

4. Wish lists:

Remarketing campaigns are hard to run but with wish lists, it is easier than ever. Customers will bookmark items in your store and will likely buy them in the future. Isn’t it a great idea? Of course, it is! Sites that lack wish lists are certainly leaving a good sum of profits to the competitors. 

Moreover, wish lists can drive in more engagement and ensure brand sharing with new prospects. Do you lack this feature on your site? Connect with ecommerce solutions partners and have it installed today! It is not less than gold in the pocket.

5. Security features:

Online buyers will never trust a seller vulnerable to cyber attacks. Since online transactions require customers to put their confidential data like mobile numbers and credit card numbers, they will opt for a safer option in the first place. It all begins by choosing a safer and secure ecommerce platform. 

It is no wonder that your ecommerce will attract more than expected traffic if your site is safe to use. Online buyers will entrust you with their private info, and you ought to keep their privacy intact. Some of the security features you need on your site are enlisted here:

• Secure socket layers (SSL) certificate
• Use a firewall
• Privacy policy link in the footer
• Two-factor authentication

6. Search engine optimization:

How would the customers come across your site on SERPs amid such high competition? Well, the answer is search engine optimization (SEO). With optimized content and images, you stand the chance of higher visibility on search engine result pages. 

Ecommerce website SEO is necessary to stand out from your competitors in today’s dynamic marketplace. You are not the only one selling online; others have the same business goals as you. Consider beating them with effective SEO campaigns and strategies. 

Create a fantastic online selling experience with ecommerce experts!

Selling online has always been a tough ask. With numerous advancements and high competition in the marketplace, creating a robust selling experience is almost impossible. It is necessary to join hands with ecommerce experts to take your website to new heights.