Writing a book with much brainstorming doesn’t end here. You certainly want to market it to let people read it. Publishing and marketing has an interesting correlation you need to understand. For that, there is no better medium than digital one since it has a more welcoming approach and better opportunities to entice readers.
But how would you market your written piece in a world where there is no shortage of already printed and published books? Does it seem hard and impossible to you? But the good news is, if you follow these four simple and effective book marketing ways you can outshine! Here are the golden tips that you should know:
Related Guide: Authors Must Know Before Self-Publishing Your First Book
Make your Brand to Follow
The first thing to market your book is to create a brand. Without having one, you will certainly not have a chance to voice more to the audience. After you’ve done writing, it’s time to release your masterpiece and that certainly needs some authenticity, right? People won’t read unless they know about you and what your background story is. They want to know more of your work and what kind of book you prefer to read. To answer all this you need to build a relation with your audience
Select Audience Who Is Interested
If you choose the wrong audience for your book marketing, it doesn’t bring you the right results. Know what your book is catering to and what it is for. Think who would be interested to read the content you’ve written. Before marketing it you should ask questions about your book niche and then market it to the people who are relevant. Certainly a cookbook won’t be of any use to someone who wants to learn a new language.
They Judge the Book by its Cover
Like anything, packing and its first impression still matter regardless of the saying don’t judge a book by its cover. If your book has dull or irrelevant cover you can’t market it on a broader level. Besides, BookWritingExperts would recommend you to have to invest in your book cover. For marketing like a professional, hire a professional.
Choose the “right cover” that stops people from scrolling further. While selecting the book cover for the online audience, make sure the cover is creative and evokes the sense of exploring, something that makes readers curious enough to flip more pages. The ideas are endless and all you need to do is to pick perfection.
Label it as Giveaway on Amazon
It is a fact and it is also proven in many respects. If your book has not got any review so far nobody would want to be the first one. But the problem is you want to market it and how would you do that. The simple and clever trick to that is to market it on amazon with giveaway. If you offer your book for free it would not only get more eyeballs but also everyone would show interest to get the prize.
List it on amazon and get reviews. Preferable you need 20 reviews but target as many as you can get. If you’ve a doubt on the “free” word it won’t be permanent but just as a kickstart or a launch. Another tip is to stick to the right category/genre for your book on Amazon. If you have chosen the right category, chances are you will reach your target audience.
There are so many ways to market your book. Certainly everyone catches the vibe accordingly and you need to pick the marketing way that works for the best. All in all when you opt for digital marketing the competition gets challenging but at the same time you have more platforms to lean on.