Categories: Business

Simple Things You Can Do to Protect Your New Startup

A startup can be a fragile thing. A lot of them launch, but not all of them make it. Think of it like those baby sea turtles that hatch in large numbers and crawl into the ocean. Many of them don’t survive, since there are predators waiting for them. The business world can have predators in it that can cause a business to fail right at the gate. Here are three simple things you can do to protect your startup.

1. Create an NDA for Employees

It turns out that one of your partners or employees could be one of the sharks or other ocean predator that gobbles up your baby turtle startup. A 2016 study by Cornerstone Research found that over 85% of misappropriation cases involve a trade secret owner’s business partner or employee. As a result, you need to lock everything down with an ironclad Non-Disclosure Agreement (NDA) for your employees. That way, if something happens, you will have something that you can point to when it comes to a court of law. It might seem paranoid, but you need to do what you can to protect yourself and your business.

2. Have a Good-Looking Website

You want to make sure that anyone who visits your site has a good experience. Part of that is making it easy for them to use, and the other is making it be pleasing to the eye. They should like what they see and also not have any difficulty finding what they want while navigating around the site. According to Good Firms, 38.5% of web designers believe that outdated design is a top reason why visitors leave a website. Be sure to have a lot of in-house testing before sending the site live. That way, you’ll be confident that everything will work as intended. Always have people proofread any copy and fix things as quickly as possible

3. Use AI for Repeatable Tasks

This is still a relatively new addition to people’s workflow, and a lot of industries are still figuring out how best to use it. The global autonomous robots industry is projected to rise at a CAGR of 17.5% to reach a worth of $4.1 billion by 2028, which means that there is money to be made. While certain AI tools are still questionable, you can use it for repeatable tasks, such as task generation, organization, and more to help save you time on monotonous efforts.

Creating a startup is a complex undertaking. There are other things you can do, like being very vigilant when hiring people, thus creating the strongest team possible. Network as much as you can, and have a solid plan in place before you even start doing any of the above. Finally, you need to always pay attention to what’s going on around you. See what your competitors are doing and be ready to pivot if there is a shift in the market. Having those good people around you can help you do all of this.


Ethan is the founder, owner, and CEO of EntrepreneursBreak, a leading online resource for entrepreneurs and small business owners. With over a decade of experience in business and entrepreneurship, Ethan is passionate about helping others achieve their goals and reach their full potential.

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