Digital Marketing

Simple Link Building Procedures for Leveraging Search Rankings

Studies show that Google is responsible for 57.8% of referral traffic. That technically means SEO is crucial for any business today to leverage the traffic. SEO is not the blueprint to success, but if done correctly, you can be sure of gaining some traction to the right direction. That is because some businesses are already successful but do not employ SEO tactics.

Link Building Services are the leaders when it comes to SEO link building. They are SEO specialists that will make your website shoot in ranking in a few months. Braced with a lot of experience and techniques, the company will help you secure high authority backlinks from authoritative websites in your industry. Get a do-follow link from the higher authority websites and start leveraging on the leads by ordering for Link Building Services.

SEO Areas to Focus on

Businesses are different, but the most common SEO hack is creating informative content and then fabricating quality backlinks. This article covers the issue of curating high-quality backlinks. An aggressive link building initiative can bring in lots of traffic and results, but what about that small business that does not have sufficient funds for the services?

Link building is not an easy task but can drive massive several leads to a website. Here are the simple techniques you can apply to your link building initiative.

Use Expert Quotes

A backlink from a high authority site such as the New York Times is worth a hundred links from personal blogs. But how can you get links from these big brands? As a smaller brand, it is not easy bagging a link from the high authority publications, but you can use online tools such as HARO (Help A Reporter Out).

The tool is used to collect information from experts by journalists for these vast publications. Come up with detailed answers for the HARO as the journalist will link back to your site if they select your answer.

Sponsorships

Businesses that are much into a local business and activities can make good use of community sponsorships to create awareness and build backlinks. These sponsorships could be your gateway to success via the quality backlinks. Ideas for sponsorships at the local level include:

  • Free mentorship to a school nearby such as a college. It could result in a backlink from .edu backlink
  • Volunteer in the Chamber of Commerce
  • Purchase pizza for a business networking organization in your area

Using Image Credit

Probably when growing up, you engaged in several sports. There could be a possibility you were not the best among your team members or maybe had zero athletic capability. However, you bagged trophies almost every year because of the talents of your team members.

Categorically, that is how link building using image credit helps you ride on other websites’ success and enjoy some benefits in the process. It is a remarkable technique where you look for quality articles in your niche that do not have imagery. Create a killer visual for that article and then send it to the owner of the content.

The imagery can be an illustration, infographic or maybe a customized stock image. If the author likes the well-designed imagery, they will add it to their content and add your link below the image. If you are not an expert in designing elegant imagery, you could use tools such as Snappa or Canva.

Guest Blogging

It is another sure way to build links and leadership. It involves publishing informative content on other higher authority websites to get a backlink.

Tips on Writing for High Authority Sites

  • Identify a few topics you are well-conversant with and can create in-depth content
  • Look for high authority websites where you think readers will like and consume your ideas
  • Send messages to the specific publications stating your intentions

How to find guest posts opportunities

  • Participate in Facebook groups and LinkedIn. Talk to the regular contributors and offer to write for them
  • Send messages to other people in your niche and ask for guest posting opportunities
  • Search for the opportunities in Google. Type “inurl:guest (the topic you want to cover)”

Most websites that will appear after you perform this search will have accommodated guest posts sometime back and are likely to accept them in the future.

Link Building via Guest Post

After finding the sites, useful tools like Hunter can help you get the editors’ email addresses. Pitch only the relevant sites citing your prowess in the niche and the blog topics. Ensure you write high quality and informative content for the sites and watch your links grow. Natural Guest Post is a quite useful and popular technique among others in Off-Page Optimization. Because finding the most relevant website to your website niche is a hectic job but quite valuable to optimize the SERPs. If your target audience is across the globe and wants to learn about French territory, we would like to suggest to go check out Portices. This site is French-based SEO blog that communicates with local users in their language and knows a lot more about Multilingual SEO.

Content Syndication

Ensure you syndicate the latest published articles. Syndicating them to other platforms will immensely boost visibility and add backlinks. Some popular syndication platforms include Medium, LinkedIn and Business2Community.

However, there is a risk of syndication. Syndicated posts may deny the article to appear on Google search results. That is because Google does not show duplicate content. It looks for the original source, and this is what will appear in search results.

High-authority platforms will be crawled frequently, and you can be sure the content that will appear as having been published first will be that on Medium or LinkedIn. That means the article on your website will never show in search results.

How to prevent it

  • Submit those latest articles to Google Search Console for faster indexing before syndication
  • Tweet the latest blog posts. Tweeted URLs are indexed much faster
Kiara Prajapati

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