In our modern competitive digital world, a website is your best salesperson for promoting your brand. Your website needs to tell customers everything about your company to attract income and enhance brand loyalty.
Since you need to train a salesperson, you need to also upgrade your site over time. This requires analyzing your site’s performance to make valuable changes.
Then you can keep successfully converting customers. Here are signs to know when you may need a website redesign.
Rebranding an Outdated Site
Your website should always have a consistent appearance across all your marketing materials. For example, since Coca-Cola has the iconic red and white colors, imagine if their website suddenly had a blue page to remind people of Pepsi. This scenario would significantly downgrade a company’s reputation.
You might be wondering how to replace a website, but this is unnecessary. You only need to make a few tweaks with a professional web designer to save money instead of scrapping the entire site.
Aim to have the same look on all your pages. If a visitor clicks on a link and gets taken to a page that does not look like all the others, they may think they clicked on a malicious site.
Avoid design inconsistencies and maintain your brand’s guidelines cohesively on every page. This includes the fonts, color palette, button styles, navigation menus, and so much more to prevent confusing visitors. Always focus on good website design because that is the first impression people get about your brand.
Unable to Drive More Traffic
You could have the best website in the world, but it does not mean much if no one gets to see it. This is where you will need to focus on driving traffic through search optimization tactics.
The best way to do this is by creating a blog page on your site. Websites with blogs have a significantly greater chance of ranking higher on search engines. The right blogging strategy involves keyword research for specific phrases that people are using.
Once you have narrowed down these key phrases to help customers discover your brand, you should include them in your headers, copy, URLs, meta description, and headers. This is what makes a good website and why people would want to spend more time browsing on it.
Create more blog posts and link them to related pages. Visitors and engine bots will then understand the value and relationship between the content on your website. This will also help users stay on your website longer to reduce the bounce rate.
Cannot Convert Visitors Into Leads
If your website is gaining tons of traffic, but not enough people are buying your products, you will need a new conversion strategy and redesign.
Your website needs to clearly outline who you are and what you do. You need to also focus on who your target audience is to convince them to take the next step instead of abandoning products in their carts.
Make sure that your website is easy to use and understand. If a visitor struggles to navigate through your pages and the site takes too long to load, they will leave.
People have a truly short attention span, especially on the internet. Your website needs to load rapidly to keep a customer engaged, or else they will jump back onto Google and head to your competitors’ sites instead. Check out these tips for designing the best user-friendly websites.
Your Brand Is Lacking Engagement
As your traffic escalates, you will need to add new functionality to meet the high expectations of both back-end users and visitors. For instance, try adding a live chat to your site so people can quickly ask questions about the product they are viewing on your page.
You should also run A/B tests on your dashboard and focus on improving navigations. This will help make the customer experience feel more personal.
Visitors interested in your product will feel like you went the extra mile for them if you make it simpler to find things quickly. If you do not provide a seamless experience, people will lose interest in your site.
Then your bounce rate will go up, which can negatively impact your SEO practices. Simple web design elements can take your business to the next level by offering customers the most efficient experience to beat your competitors.
Mobile Site Needs an Upgrade
More than half of organic searches are done through mobile devices. This is a staggering amount because people are always on their phones and tablets.
Our smartphones are minicomputers, and we take them everywhere because it is amazing having the internet on the go for quick searches. Since mobile searches are dominating, businesses and search engines have built experiences to keep up.
Therefore, you will see a lot of mobile-friendly pages. Businesses want to avoid losing customers who may not have access to a desktop. Customers are also more impulsive when shopping through their smartphones or tablets.
They can buy anything instantly while sitting in the park or in a coffee shop. This prevents letting someone have a lot of time to change their mind, and businesses rely on this impulsiveness to drive sales.
Your business website needs to be mobile-friendly and responsive to improve customer satisfaction. This will help people find you instantly if they are bored on the train home from work and indulge in retail therapy to pass the time.
Is It Time for a Website Redesign?
A website redesign is critical for success because people love browsing and shopping online. A good website design should align with your business strategy. This helps increase conversation rates and reduce bounce rates.
Time, effort, and money go into what makes a good website, but it is always worth it in the end. Your revenue will significantly increase when people find your brand the most attractive and reliable. If you enjoyed these tips, check out our website for more tech tips for entrepreneurs.