The majority of customers find websites through organic search, not ads. What are you doing to make sure your website gets seen?
SEO, or search engine optimization, helps your website rank higher in search engines like Google. The higher you rank, the more likely it is someone will see your page and click through to it.
You want to avoid the old blanket techniques that everyone is using and that saturate the landscape. Instead, follow our guide to unique SEO website optimization that will give you a leading edge.
Talk to Yourself
You can use paid and free tools to find the perfect long tail keywords. To really find out how customers can find you, you need to talk to yourself.
Pretend that you’re your own ideal customer. Plug the kind of questions you think they would ask into a search engine.
You’ll see suggestions for other searches come up. These are the kinds of keywords you should be using.
Strong Social Strategy
After building an amazing website, you need to set up your social channels. Stick to basics at first, like Instagram, Facebook, or YouTube, and then drill down into a niche platform if that’s where your audience is.
Your website should support your social strategy, not the other way around. The better the website content, the better your social media posts will be.
Search Engine Algorithm
Google’s algorithm is cloaked in secrecy. You need to study any information about it to improve your website traffic.
This page explains a few things you can do to tailor your site for Google’s algorithm. You can better position yourself by creating a Google My Business account or tweaking your page to get into the coveted search engine result page “snack pack” bite-sized info.
Audit Old Pages
Don’t let your old pages collect dust. If your older content can be updated in any way, that can boost your ranking.
Take a moment to audit older content at least once a month as part of your SEO strategy. Don’t forget to share updates on your social media pages for a quick one-two punch.
Offer Something Better
Ever Googled something, clicked on the first result, and found nothing of value? Your potential customers are finding the same disappointing results.
Add content to your site addressing this particular need. If any other pages are back linking to the poor content, you can reach out to them to see if they would add you instead.
Find the website’s email and ask if they’d like to update their link with your own content. Remember to never be pushy, always be polite.
More SEO Website Optimization
We guarantee you found something on our list that you haven’t thought of before. Try out one or all of our SEO website optimization ideas to see your page’s rank soar.
The best thing about most of these ideas? They can be done for free or at least next to nothing.
Ready to learn more ways to breathe new life into your website? Check out our other tech tips to stay informed.