SEO web copywriting is a skill increasingly sought because the techniques of search engine optimization are complex and constantly evolving. Thanks to SEO best copywriting course, become a specialist in natural referencing (SEO) and increase your performance in web writing. Among the lessons offered, 5 essential SEO techniques are discussed.
1. Identification and selection of relevant keywords
In terms of natural referencing, keyword research is essential. But their selection must be precise. They must, in fact, correspond to those used by Internet users in search engines and translate as accurately as possible the ideas and subjects which define the content of the Web page. Their relevance will depend on the ranking of the page on search engines and, in fact, the traffic generated on the website.
The SEO web editor training addresses the various methods of identification and selection of keywords of interest to the activity of a site. Thus, the use of keyword generators, the application of the long tail principle and the main tools at your disposal are studied. Their mastery is, in fact, essential for the establishment of complete and judicious lists of keywords. Clearly define the theme, acquire a good knowledge of the target audience, analyze the popularity and traffic generated by a keyword are also necessary to select them qualitatively. As an expert in SEO web writing, you will then be able to bet on the right positioning avoiding overly competitive keywords and those with too low search volume.
2. The development of a powerful internal network
Too often neglected, the use of internal links is however a relatively simple and very effective technique of natural referencing (SEO). This technique involves inserting internal links in editorial web content to connect a web page to another page of the same site with related topics. This process then increases the number of pages with inbound links and improves the indexing of the website by search engines. The use and optimization of the internal network are, therefore, essential for e-commerce sites as for content sites. However, each new publication of content gives the opportunity to add new internal links.
Another important element on which his attention is the text of the clickable link or anchor link (anchor text). Multiplying inbound links is not enough, varying and working on internal link anchors is even more efficient. Thus, the link anchor text should contain words that are strategic for the relevant page, convey semantic information , use different expressions and be integrated into the content in a natural and logical way for users and for search engines. A powerful internal link makes it easier to explore the website, build user loyalty on the website’s web pages and gradually guide them to other target content.
Through the SEO copywriting training you will learn in particular to create relevant internal links, to choose the most suitable words for each situation, to recognize the generic terms that work, to contextualize the links in a logical and natural way, to measure these links. Optimally and use content marketing to diversify the links and pages pointed to.
3. Using the force of semantics
With the proliferation of interfaces and the advent of voice search, user demands have evolved. Today we speak of “conversational ” requests. Semantic search came about in response to this new way of looking for information. It is no longer enough to think of “keywords”. To find the intention and direction of the Internet user’s search, search engines now analyze the groups of words used in the query to display the results which appear to be the most likely to meet the Internet user’s expectations.
The impact on SEO web writing is huge. SEO optimization research therefore covers all variations of the keyword. To develop a site’s traffic and improve its visibility, SEO semantics require high added value Web writing, with content rich in information, structured and adapted to the site’s objectives.
Understanding the issues related to semantic research, defining the lexical field of a keyword, using long tail expressions, broadening the semantic environment of a web page are essential subjects of SEO web editor training.
4. Competitor analysis
Some sites rank better than others. What content marketing strategy have they adopted? What SEO techniques have they put in place to achieve this positioning? Widely practiced by natural referencing specialists, competition analysis aims to answer these questions in order to develop an optimized editorial strategy.
Indeed, the study of the internal mesh of competing sites, the texts of their link anchors, the use of their keywords and their placement in each content, the volume of this content, the theme of their best referenced pages, their SEO semantics, the tree structure of their site, etc., allow them to deepen their understanding of the mechanisms for recognizing and classifying the themes and content of a website by search engines.
By learning to analyze the internal structure and SEO strategy of the main competitors, the web editor will be able to optimize the natural referencing of his content and enhance the customer’s site.
5. The art of choosing titles
Of particular importance is the SEO title, which is the title of the web page that appears in search engines, just like the title tag that describes the content of a web page. These are, in fact, the first elements used by search engines to sort and position the web page.
These titles, which constitute a privileged link to the site, must be personalized and chosen with care. Limited in number of characters, they encourage clicks if they are sufficiently explicit and descriptive to guarantee the Internet user the expected answer to his question.
Taking care of the titles requires mastering the right balance in the use of keywords and key phrases, whether or not a company or brand name is inserted and the positioning of each word in the title. Also, every web page title should be unique to stand out and match the content. A judicious choice of title limits the risks of classification in spam and increase of the rate of bounce sanctioned by the search engines.