SEO Lead Generation Strategies for Your Law Firm

Search engine optimization (SEO) drives 1,000% more traffic than organic social media. In fact, SEO leads have a 14.6% close rate, too. If you want to generate more legal leads this year, you need an SEO strategy. 

Here are the five SEO lead generation tips you need for success. With these tips, you can generate more legal leads with ease. Then, you can get ahead of the competition and start growing your practice.

Discover the latest lead generation ideas you need for online success with these tips today.

• Make Website Improvements

First, take the time to update your website. Google uses mobile-first indexing to establish rankings. If your website isn’t mobile-optimized, competing law firms will rank ahead of you on search pages.

If you’re not reaching the top of a search engine results page (SERP), you might not generate brand awareness. Clients might struggle to find you online.

Instead, update your website using Google’s Core Web Vitals. Updating your website with the Vitals in mind will improve the user experience.

Make sure your website is fast and secure, too.

• Add Schema

As you update your website, consider adding a Schema markup. Schema will help Google’s bots crawl and index your site. Then, you can start appearing for featured snippets.

Featured snippets appear at the top of SERPs. A few formats include paragraphs, bullets, and lists. With the emergence of featured snippets, zero-click searches are becoming more popular.

Clients no longer have to click on results to get the information they need.

Appearing for featured snippets can give you an advantage.

• Update Your GMB Listing

Don’t neglect local lead generation, too. As you update your website SEO, look at your Google My Business (GMB) listing as well. Your GMB listing can help more clients find your website, phone number, and other information.

Ask your happy clients to post their reviews on your GMB listing. You can boost your credibility and draw more people to your site.

• Focus on EAT

As part of your SEO lead generation strategy, you’ll need to create high-quality content. Establish your expertise, authority, and trustworthiness (EAT) within each post. EAT can boost your credibility.

Clients will have an easier time trusting you, helping you generate fresh personal injury leads.

• Track the Trends

If you want to continue boosting online lead generation, make sure to track the latest SEO marketing trends. 

For example, voice queries have increased by 3,400% since 2008. By 2022, 40.2% of the population will use voice search. Voice search queries appear as featured snippets, too.

Google updates its search engine algorithm 500 to 600 times a year. Keep up with algorithm changes and track the trends. Otherwise, your SEO rankings will drop.

You could struggle to generate online legal leads as a result. 

Set for Success: 5 Law Firm SEO Lead Generation Strategies

Don’t give your competitors the chance to take the lead. Instead, use these five law firm SEO lead generation tips. With these tips, you can generate more traffic and acquire new clients.

Set your firm up for success with these tips today.

Searching for more guides? You came to the right place.

Explore our latest articles for more.