SEO: Basics and Contemporary Affairs

The fields of digital marketing are taking a turn for the better. Ever since its inception in the early 2000s, the field has evolved with the market. Now, it’s one of the most essential things you need in order to have a sustainable business model that has potential growth. The growing need for contemporary SEO services in Dubai is a testament to the fact that all businesses need them.

So, let’s break this encapsulated term and see what can be done in today’s market to stand out:

SEO (Search Engine Optimization):

While search engine optimization has been progressing at a fast pace, the core ideology behind the field remains the same. You need to optimize your website to cater to the searcher’s intent. This process involves targeting audiences using specific sets of keywords and boils down to On-Page and Off-Page.

On-Page SEO:

As the name suggests, these are all the changes for optimization you do on your website’s page. Before, it just involved optimizing your webpage to adjust the keywords substantially. Other than that, you only needed a few adjustments to the URL structures, etc. Now, you need to do very intricate changes in the structure of the website. Here’s a list:

URL Structure:

Turning on permalinks and using 301 redirects wisely is an important part of On-Page SEO. Moreover, it’s good practice to try and incorporate keywords in the URL as much as possible.

Title Tags:

Optimizing your website to incorporate title tags with keywords is imperative in order to attract user attention.

Headings:

Typically, people think that headings are of just one type. However, that’s a misconception. You need to arrange these headings hierarchically. H1, followed by H2, and even H3 headings are a great way to funnel your readers’ attention towards the key content that lies below.

Page Load Time:

This is the time that your website takes to load. Having a lot of uncompressed raw material on a site is bound to lower its loading speed. This can significantly bring down your ranking as well.

Internal Linking:

One of the most important things to reduce the bounce rate for your website is to improve internal linking. These are the links you give in your current page’s content to have the visitor browse through your website.

Content:

In 2020, this is the most important thing to focus on in terms of SEO. Unless your content is unique, creative, engaging and interactive enough to attract attention and satisfy the user’s search intent, it won’t rank.  

Recently, the BERT update on Google’s ranking algorithms declared that only those websites that cater to the user experience will be able to rank. And for that, you need to provide the best content possible.  

Off-Page SEO:

These are the practices that you adhere to that go beyond your own website. Here’s a list of tasks involved in Off-Page:

Backlinks:

These are the links you get from other websites. Consider these a form of endorsement that generates credibility and boosts your Domain Authority. You can get them by publishing content on your related industry websites.

Branding:

Generating awareness for your business is key to establishing a credible identity. For this, you can reach out to established brands and get a shoutout or reviews. Aside from this, you can also establish a credible presence on social sites like Quora, Yelp, Google+, etc.

Authoritative Presence:

Establishing an authoritative identity online involves making sure you get everything right. Your content needs to be top-notch, and you need to be available on all sites related to your industry. In 2020, you need to make sure that you are reaching out to the maximum number of audiences. To do that, you can look towards finding social platforms on which the audiences are likely to engage in.

The trick to getting the best SEO is to get the best digital marketing agency in Dubai to provide them. You can compare plans and success rates before you hire anyone to do it.