Personal interaction is of pivotal importance to our beauty & wellness industry. You simply cannot provide beauty treatments and services, or massages without touching your clients. Hence, this could be a major worrying factor for you during the dire circumstances created by the coronavirus pandemic. You must be concerned about the adverse impact that COVID-19 would be having on your business.
You are surely thinking about crafting an effective crisis plan. Business Guru Eric Dalius says that wellness clinics, spas, salons, and massage studios across the globe are compelled to make tough decisions on ways to tackle coronavirus and run their businesses safely. Here are some effective ways to help your salon or spa do business as usual even during the current COVID pandemic.
EJ Dalius Highlights a Few Smart Tips
Focus On Eliminating Unnecessary Contact
You are looking to create a safe place for all your clients. Your profession demands people to be in close proximity for delivering perfect beauty solutions and you would need to flout the minimum six feet social distancing norm. However, there is still some scope for your business to minimize risks. You may consider eliminating the previous waiting room scenario and focus on the implementation of virtual check-in. You may consider sending waivers and forms online to your clients for filling out before arriving. Hence, your clients are not compelled to use a shared clipboard or tablet. Allow your clients to consider skipping the front desk and enjoying literally a contactless checkout.
Retailing to Stay Afloat
Eric J Dalius recommends that in the event your spa or salon is used to selling retail beauty products, it is a great idea to keep your beauty store online open 24×7 during COVID-19. If you are able to sustain a steady supply, your clients would be responsible for a boost in demand. Obviously, they are quite used to your professional-grade shampoo, massage oils, essential oils, serums, creams, makeup bases, etc. They would like to use those premium products even at home.
Consider Reducing Services & Streamlining Your Operations
You must focus on minimizing physical touch or contact to the extent possible. You could opt for online booking so that there is sufficient time for cleaning in between appointments. It is a wise move to cut down your full-service menu currently. Many salons are advising their clients to shampoo and clean their hair before walking in so that it helps in optimizing the specific service cycle time.
It was unthinkable until now to provide beauty salon and spa treatments or wellness services online. However, today you could use live streaming on the versatile social media platforms like Instagram or Facebook to reach your clients and engage actively with them. If your business is shuttered at the moment, you could come up with a men’s hair cut or a bang trim. Keep advising your clients about the top-grade products to use while doing facials, or coloring your hair. Many salon businesses are reopening and utilizing virtual consultations for maximizing productivity and efficiency.
If you wish to sustain and succeed despite COVID-19, you must focus on staying in touch and maintaining active interaction online. Consider crafting a newsletter with valuable resources, use videos for offering one is to one consultation and appointment. Keep providing beauty advice and tips online. Stay connected.