One of the most low-cost medium to advertise for any business venture is the vehicle and truck wraps. If your business requires a fleet of cars and trucks, you can make sure of the best engagement and awareness by reaching millions of customers through vehicle wraps. However, it is not as easy as it sounds because there are technical and aesthetic aspects to consider and the graphic, which needs a proper strategy to develop and placement for the right engagement.
The Current Scenario with Vehicle Wraps
Here is something that you need to understand before we begin. There are several business ventures, mostly modest to the small concerns using vehicle wrap marketing to popularize their venture and spread awareness. You can paint your fleet with a full or partial advertisement or use vinyl sheets to reduce the overall cost of working under a budget constraint. Keep in mind that the better you design and place your vehicle graphic, the better it is for the viewers’ impact.
The chief reason for the popularity of vehicle wraps is because such a fleet can be used as a moving billboard, advertising your concern to all the areas that are within the travel schedule. This market tactic perfectly suits any business ventures because it is cost-effective compared to traditional advertisement modes.
So, now let’s have a look at expert tips to help you choose the right vehicle wrap design for your venture.
Measure the Dimensions Of The Vehicle
The very first consideration while going for a vehicle wrap is the dimension of the vehicle. Keep in mind that if you do not get the measurements right, even if the graphic design is aesthetically perfect, the overall effect won’t be great. Measure the sides, hood, rear, roof, and the bumpers accurately or get an expert to do it. Additionally, keep in mind that it is a great idea to take photographs from all the sides and not from any angles, which will allow you to design better graphics for the vehicle.
Address Your Brand and Market
When you are going for a vehicle wrap design, it is vital to ensure that the graphic is in sync with your brand message. Keep in mind to extend this idea to the image, typeface, colors, and any other design element. You will need several brainstorming sessions with your team to choose your fleet’s right graphic design.
Take Stock of The Brand and The Current Market
Gathering information about competitors is a vital aspect of any business. The better information you have regarding your competitors, the better it is for your venture to strategize the next quarter. The same goes for vehicle wraps. Keep in mind that awareness regarding competitor strategies will allow you to steer clear of controversies and clashes in terms of overall design and the vehicle wrap messages.
About Vehicle Wrap Designs
When you are looking for vehicle wrap designs, you will be amazed to find the plethora of choices in front of you. You can choose from popular motifs, design elements, and color schemes. Some of these are tried and tested over the years. Therefore you do not need to worry about the visibility of the message from a distance. Moreover, you can custom design your vehicle wraps for the entire fleet. Also, there are options to custom wrap your fleet with popular motifs like the Kobe Bryant tribute truck wrap for better awareness.
Use Bright Colors
Color is one of the primary elements when it comes to choosing a vehicle wrap design. Keep in mind that vehicle wraps will remain displayed on the fleet at all times. It means that the design has to be legible from a distance, and there should be some elements that will help with the identification of the brand even at traveling speeds. Therefore, choosing the right and vibrant color to improve the campaign’s visibility is a great idea. To that end, keep in mind to use vibrant colors that attract passer-by and commuters’ attention.
About Fonts and Letters
Bold lettering is another great idea as it can be seen from a very long distance. Keep in mind that there is a specific reason why most business ventures prefer using the big sized vehicle wraps as the bold and bright fonts enable greater visibility, even from a distance and even when you are traveling at highway speeds. You can use conventional typefaces for the best results or try experimenting, but the bottom line is always the message’s legibility.
More on Bold Designs
Bold design is one that covers most of the real estate available of the car of the trucks. Keep in mind that the real estate provided is quite large. Therefore, you need to design the perfect vehicle wrap that utilizes the space entirely without making it look overcrowded and illegible. Make sure to create larger sized graphics and maintain enough blank spaces between the elements to ensure that the overall design is tidy.
You can even use illustrations or company graphics if you have a logo of some sort. This will ensure that your fleet is easily identifiable among the thousands of vehicles plying on the roads. Vehicle wraps are all about conveying messages to the masses. The more your fleet wraps are in tune with your company motto and logo, the better it is for your brand and awareness campaign.
Keep in mind that you need to work with an expert to design the perfect vehicle wrap. It is essential to utilize the tools and software available while designing the wrap. Always make sure to observe the finished model and suggest changes accordingly. Keep in mind that the outcome might not be what you had hoped for, which means you will have to accommodate for the changes and the modifications, as and when needed. Therefore, it is vital to vet the finished product before giving the go-ahead for wrapping your entire fleet.