Search engine optimization (SEO) plays an essential role in a law firm’s digital marketing strategy.
Ranking among the top results on a search page means that potential clients looking for legal solutions can see you. This translates to more website traffic, engagement with your content, and ultimately, new clients. If people don’t know about your law firm, how do you expect them to bring in new business?
This is precisely why you should not try to wing it when it comes to SEO. If you’ve decided to invest in SEO (which every law firm should), consider hiring an expert. Look for a company like ApricotLaw SEO rather than an individual providing SEO services only. This way, you can get additional services like content writing or social media copywriting in one package, which comes at a cheaper price compared to the latter.
Read on to understand why you should allow an expert to handle your legal SEO needs.
An Expert Understands Marketing Trends
Marketing is a vast field with many theories, tools, and formulas. What works for one business might not give the same results for another but the good news is, there’s something for everyone.
Compared to you, an SEO expert understands all these theories and knows which will work best for your law firm. When it comes to the legal industry, a professional is up to date with the current marketing trends as well. Rather than trying many things in the hope that one will work, an expert brings forward a concrete plan as well as performance indicators goals.
Hiring an Expert Saves You Time and Money
There’s a lot that an attorney has to do to meet their clients’ needs. Attend meetings, court hearings, negotiate with insurance companies, oversee investigations, and so on. Therefore, it’s nearly impossible for them to still find time to craft and implement an SEO strategy.
Additionally, SEO is not a walk in the park. If you are planning to do your law firm’s SEO, you’ll have to invest time and money in learning the basics and even with this, you might not achieve the desired results.
An SEO expert takes away this burden by bringing in more clients and ensuring that you have time to attend to them all.
An Expert Has Vast Experience Helping Law Firms Like Yours
When shopping for an SEO expert, consider hiring a marketing agency that has specialized in law firms. This is because they have worked with firms like yours and understand a majority of your needs. Not only do they understand current marketing trends, but also know the ins and outs of the legal industry.
During your initial interview, ask about their experience and proof of other law firms that your candidate has helped.
For Marketing Consistency
When you decide to do your law firm SEO, you are committing to a long-term affair. For search engines to find your site and consistently rank it higher, you have to put in the consistent effort as well.
First, update your website and content regularly, and second, keep up with performance analytics to identify areas that need improvement. Frankly, it’s easy to forget some of these things if you are also expected to win settlements and hold negotiation meetings with insurance adjusters.
SEO Can Get Technical
Optimizing your content for search engines goes way beyond keyword research. In addition, you have to ensure that your website is responsive on all devices, has a fast loading time, and seamless user experience.
While it is possible to download a few tutorials and DIY yourself into achieving all these, the outcome will not be anywhere close to what an expert can do.