Reasons Why Google Ads Accounts Get Suspended

account. If you’re not already doing so, you should be, since it’s a practical option for PPC efforts. But sometimes Google Ads accounts get suspended to the chagrin of their owners. 

It’s frustrating to face a suspension situation. If it ever happens to you, you’ll want to know how to get the decision reversed. But it’s even better to avoid such a debacle in the first place.

Here’s a look at the reasons why Google Ads accounts get flagged and suspended.

Prohibited Content

If you post prohibited content, that’s a surefire way to have your Google Ads account suspended. You’ll want to read the company’s policies. Most of it is common sense, however. So, don’t promote things like fake products, illegal products or services, or anything that could reasonably be labeled hateful or discriminatory content. If you run afoul of policies about prohibited content, you’ll likely get a warning that could lead to an account suspension.

Banned Practices

If you want to be regarded as a legitimate business, you’ll want to avoid dishonest practices. You’ll need to avoid banned practices on Google Ads if you want to avoid a suspension. For instance, you shouldn’t direct people to temporary landing pages that actually send them someplace else or employ weak data protection practices. Avoiding banned practices is easy if you’re honest. Employing strategies like bait-and-switch will get you into hot water.

Age Requirements Violations

You must meet the minimum age requirements to have a Google Ads account. That age will differ depending on which country you’re operating out of. So, ensure that you meet your country’s age minimum. And don’t make the mistake of entering the age of your business rather than your own age. If the Google algorithm detects that you might not meet the minimum age requirements, your account will be flagged and you will be given a certain amount of time to update your account to comply with age requirements. Otherwise, your account will be disabled. 

Unauthorized Account Activity

Your Google Ads account can be suspended if the company detects what it believes to be unauthorized account activity. You can well imagine the trouble you’ll be in if someone gains unauthorized access to your account and wreaks havoc by, among other things, racking up billing charges. If Google detects this might be occurring, it’ll temporarily suspend the affected account as a safety measure. You must do your part to stay secure online.

Billing and Payment Issues

Your Google Ads account can also be suspended over billing and payment problems. For instance, if there’s suspicious payment activity, Google could suspend your account or place restrictions on it. Your account can also be suspended if there are any unpaid balances, so you’ll want to avoid this problem by paying off balances on time. Requesting a chargeback or abusing promotional codes are also grounds for account suspension.

What to Do If Google Ad Account Is Suspended?

If you ever face a situation where your Google Ads account is suspended, there are things you should be aware of. Don’t try to get around the suspension by setting up another Google Ads account. If you do this, you’ll only make things worse. The Google algorithm is good at finding cases of people opening up other accounts after their original accounts are suspended. You’ll make it harder to lift the suspension if you use backdoor strategies to get around the decision. Your best option is to find a company specializing in reversing suspensions.

It’s best to avoid situations that could result in Google Ads account suspensions. But if you do face this scenario, knowing what to do should help you maintain your composure and get back to business in short order. With the right help, you’ll get your account back up and running in no time.