You may have the most beautiful and feature-rich website in the world, but if it fails to convert visitors into paying customers, what good is it? In today’s era of cutthroat online competition, creating a lead-generation website can propel your business to the next level and help you convert your website visitors into customers.
Any business, big or small, must be absolutely committed to obtaining a fresh flow of exclusive, interested, and responsive leads. A lead-generation website can not only increase your website traffic but also help you get quality leads in no time. However, to create a lead-generation website, you have to use the right HTML editor, optimize the site for SEO, and keep in mind a number of factors.
Let’s find out how to create a high-quality lead-generation website that’ll give you the biggest bang for your buck! But before going into the nitty-gritty, let’s find out what exactly a lead-generation website is.
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A lead-generation website, as the name suggests, is a site that is specifically designed and optimized to actively convert visitors into qualified leads.
Unlike traditional websites that are designed purely to inform the audience, lead-generation sites are built with the right design, content, and call to action to clearly guide visitors to take the desired action based on where they are in their buying journey.
Furthermore, the action desired can be anything from making a purchase to signing up for a newsletter. However, for a lead-generation website to be truly effective, it must have certain features.
No matter what type of business you run, if you want to create a lead-generation website, there are certain features your site should have. Here are the five core features of a lead-generation website.
With iPhones, tablets, and Android devices becoming the most common mediums for users to interact with the web, creating a website designed for the desktop isn’t going to cut it in today’s day and age.
By incorporating responsive web design into your web portal, you can make sure your site looks its best on smartphones, tablets, and desktop screens. Since 67% of users prefer responsive websites over non-responsive websites while purchasing products or services online, creating a responsive site can help you get quality leads quickly.
When it comes to creating a lead-generation website, take time to think about your customers.
What questions are they asking themselves? What are they thinking when they come to your website? Provide in-depth information for those who are not quite ready to buy from you.
Have text for readers and videos or pictures for those who gather information in a visual way. In addition, provide user-friendly navigation for the ones looking to make a purchase from your website.
Let’s face it—people will do business only with those they feel they can trust. Your customers will most likely form their initial opinion about your business by checking out your website. So having pictures of your company and your staff will really help add a trust factor to your business.
Posting your company phone number and physical address is also a great way to let visitors know that you are a legitimate business.
Now that you know the features of a high-performance lead-generation website, let’s find out how to create one.
Your leads are only as good as the web portal that produces them. Fortunately, creating a lead-generation website isn’t as hard as it seems.
However, you have to take into consideration a number of factors while building a lead-generation web portal. Read on to find out five tips for creating a lead-generation site.
Using an HTML editor to build your lead-generation web portal can make or break your website. An HTML editor, also known as a web editor, is a program that provides a range of features for creating a highly responsive and feature-rich website. These HTML editors not only feature HTTPS security and SSL encryption for websites to make them secure for visitors, but they also provide built-in functionality for search engine optimization.
Needless to say, creating your website using an HTML editor can help you generate quality leads.
With an HTML editor, you can quickly and effortlessly create a site from scratch and modify the code to add more functionality. Not to mention that many HTML editors like Froala also let you add visual elements to the web pages such as videos, table cells, and emoticons, which can also help you generate more leads for your business.
With the number of smartphone users increasing, creating a mobile-friendly website has become the need of the hour. In fact, more than 80% of visitors abandon a website if the web page doesn’t load correctly or they face a bad user experience.
Accordingly, your website should be built to keep up with the rapidly changing mobile technology and designed for an easily distracted and hurried user.
A picture is worth a thousand words! This statement holds true in the business world too. Beautiful pictures captivate the eye and can keep visitors on your site longer, which might lead to a new customer.
With that said, there are some rules for images.
Well-crafted landing pages can be the key to an effective lead-generation website. They can not only help you get needed data on your audience but can also help in converting your visitors into paying customers.
Landing pages that are created using the right HTML editor like Froala and include the right keywords lead customers to a specific product, offer, or service and encourage them to take action. Needless to say, if you have a high-quality landing page, you’ll drive organic search traffic, improve conversions, and capture more leads in one fell swoop.
With the rise of video-sharing sites like YouTube, Vimeo, and Dailymotion and with video content accounting for a staggering 81% of all online traffic, it’s clear that video is one of the most effective ways to engage with customers.
You can use different types of videos on a lead-generation site. The most common are:
Ultimately, testing is the only way to tell whether these videos help you get quality leads or alienate your potential customers.
No matter how well designed your website is, you could be losing conversions if you aren’t correctly using call-to-action (CTA) buttons on your web portal. You should not have just one CTA button on your web page; you should have numerous CTAs based on the word count. Furthermore, you want multiple points of entry to collect the maximum number of leads.
In addition, strategically designed CTA buttons can also be used to convince website visitors to complete a specific action.
Considering that a CTA is used to prompt visitors to perform a desired action, the wording of a CTA should be relevant to the action; indeed, it should attempt to make a user want to do what the prompt says.
Something as simple as “Leave a comment—let us know what you think” can be a great CTA to encourage more user interaction on a website. Using CTAs like “Buy now” or “Add to cart” can also be a great way to persuade visitors to purchase a product.
With words like hashtag and tweet entering our standard lexicon, there is no denying that social networking has claimed a prominent place in our contemporary culture. And as such, it’s no surprise that numerous businesses have been using social media for attracting new customers.
Furthermore, integrating social media sharing buttons into your website’s content can help you get quality leads in no time!
How? you may ask. Well, by adding social media share buttons to your web pages, you make it simple for visitors to share your content. This in turn helps you to advertise your products, services, and website to a wider audience.
At the end of the day, how well a site generates leads will determine its success. Because even if a company is still dabbling in some traditional advertising, the majority of leads will come through the web. By creating a high-performance lead-generation website, you will be able to increase your website rankings and get quality leads all at once.
No matter what type of business you are running, make sure to keep in mind the above-mentioned tips and tricks for building a lead-generation website that’ll help you convert your visitors into customers. However, it is vital that you use the right HTML editor while building your lead-generation website. One of the recommended ones is the Froala WYSIWYG editor.
Whether you want to create a website for your own business or you are looking to offer your services to other businesses and freelancers, this web-based editor enables anyone with even rudimentary tech knowledge to create a simple but attractive web portal in no time.
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