The revolution of AI is transforming the world as we know it. It is slowly but surely being implemented into different jobs and industries. One way it impacts the future is through marketing and trade shows.
Implementing AI into trade shows can make it more efficient and interactive for everyone involved, but can also pose certain problems or challenges. This blog will take you through how AI is transforming the traditional trade show experience, along with the pros and cons to consider.
Table of Contents
Pros of AI in Trade Shows
AI can improve efficiency throughout the trade show experience through the following:
1. Smart Check-ins
AI can assist with facial recognition and smart registration to speed up check-in. This can provide more efficiency and security with holding such a large event.
2. Assistants
AI chatbots can aid attendees as they make their way through a trade show. They can assist with FAQs, directions to a specific booth, schedules, products, and anything else to simplify the attendee’s overall experience.
3. Customized Networking
AI can create a customizable experience by taking an attendee’s interests, budget, etc., and matching them with exhibitors that they align with. The AI platform can come up with suggestions to create a simple way to network and build connections more quickly.
4. Virtual Reality and Gamification
One way that AI can immensely improve the engagement between attendee and exhibitor is through VR or gamification. Turning the marketing experience of your products into a VR game can immerse the attendee into a memorable experience. They will likely be more engaged through VR rather than only listening to someone give information about the product or service.
5. Increased Insights on Leads and Analytics
AI can track leads and analytics through data collection. This can help exhibitors have a greater idea of what and who they should focus on. This can also speed up the networking process and give them an understanding of the areas that may need improvements.
Cons of AI
Though utilizing AI can improve the trade show experience, there are some cons to consider when dealing with it.
1. Job Replacement
If AI is being used for a lot of jobs needed during a trade show event, there may be no need for on-site staff. This can affect those who are employed for those specific jobs, and possibly take that away from them. With the rise of digital products, a portable trade show display may also seem unnecessary, taking away from those companies as well.
2. High Costs
AI is a form of advanced technology, which can be extremely expensive. Once they are implemented, the investment may be worth it, but the upfront costs can be overbearing.
3. Less Human Interaction
AI improves efficiency, but cannot replace human connection. Connection and emotion drive us human beings to make certain consumer decisions, so taking that away can also take away authenticity.
4. Security Concerns
AI can take a large volume of personal data for trade shows, which can raise some concerns if they aren’t upfront about how secure the system is or if they are complying with regulations.
5. Technology Issues
Technology is always advancing, but that doesn’t mean it is always free of error or issue. The internet can fail and glitches can happen unexpectedly.
Conclusion
It is important to consider the type of impact AI can have on the future of trade shows, both good and bad. It improves efficiency and convenience, but can also take away from other areas of the human experience. These pros and cons can give you a greater understanding of what is in store.
