With almost every person and agency having an online presence, standing out is a difficult task. It gets even trickier after the digital surge of the pandemic
One of the most effective ways to stand apart from the crowd is to use your unique personality. To become the face of your brand and lead the audience with your vision, content, and influence.
In other words, you need to focus on personal branding. It involves implementing a strong personal branding strategy and getting more audiences to trust you.
But how do you do that?
Well, here are some tricks you can use.
The connection you share with your audience is the prime factor in personal branding. No one will follow someone they don’t click with.
Furthermore, people don’t connect with a fake or scripted version of you. Believe it or not, audiences know when you are being fake and will actually unfollow you for it.
So, the first and most crucial part of personal branding is to understand who you are,what value do you share, and what makes you, “you’. You need to embrace both your advantages and flaws.
Once you have such understanding , you then can develop the verbal and visual brand elements to share it with your audience. It will not only make the brand unique but also add a character, making it more appealing.
Don’t Forget Print Materials
Some might say that the world has moved ahead of print material. It has reached a digital age, and printing is old school. Well, maybe, but that doesn’t mean you should ignore it.
There are still many print materials like visiting cards that are very good at building brands. It lets you share information about yourself in a classy way.
The visiting cards also make you look more professional and serious about your work. It helps you stand apart from others, making you a bit more memorable.
Target Your Audience
The biggest mistake that you can make in personal branding is making content that suits everyone. It might work for some brands, but the risk is too high.
Society has too much diversity. There are multiple ages, races, and counties. Not every one of these will like your material.
Thus, it’s best to target the section that suits you the best. Like if you are talking about sneakers, target teenagers. The adults and old aged generally don’t perfect that thing.
You can expand your reach and audience with time, but till you get a decent reputation, stick with a particular audience type.
It’s also good to get help from a personal branding agency for this part. They can help you to survey the market and develop strategies that work best for you.
Know Your Audience
Merely targeting a particular type of audience is a good start, but it still needs work. For instance, you need to know the right way to reach them. If you are going to share a lot of videos or pictures, Instagram works great.
Similarly, to share a large amount of written data, you can prefer blogs. There are also options like YouTube, TikTok, Twitter, and a lot more. Choosing the right platform will ensure maximum exposure, which means better reach.
You need to understand their needs, problems, and what’s trending amongst them. It helps to decide the type of content you want to create. You don’t want to present them with something they don’t find appealing. It will be like asking a kindergarten kid to solve calculus problems. In simpler words, you will just waste effort and get no results.
Tell Don’t Promote
With a personal brand, you can act like a business or an agency. You are a live person, which means you need a human touch in everything you present.
So, don’t just create a script and read it out to your audience. They will simply ignore you or even criticize you. Rather try to relate your conversion with your life.
People nowadays are more interested in hearing stories than direct promotional ads. You can use videos, clips, images, carousels, or any other type of media for this part.
As long as the material is original and interesting, people will like it. Better yet, , they will share it with others around them, further enhancing your image.
The one thing to keep in mind about personal branding is that there’s no one suit that fits all. The methods which worked well for other influencers might not work for you. You need to consider your particular case and devise your strategy accordingly.
The tricks can help you, but in the end it’s all about you. How you present yourself, your action, skills and your connectivity with the audience is what matters.
So, focus on the real you, understand both your strength and weaknesses, embrace them all and build the brand around it.