Somewhat shockingly, in 2021, more than a quarter of small businesses still don’t have a website. A website helps your business to develop an online presence, reach a wider audience and market effectively, track customer behaviors, and increase your brand visibility and recognition.
Even though 28% of small businesses don’t yet have a website, almost half say they plan on starting a website this year. In order to make your new website as effective and impactful as possible, there are a number of steps to remember.
In this blog post, we will highlight important steps you should take when starting a website.
Get WordPress Hosting
WordPress hosting is your best choice for your new business website. More than 500 new websites are created each day using WordPress. WordPress hosting allows for fast sites with better performance, easy site management, amazing customization options, and incredible security practices.
If you’re planning to start a new website, make sure to get WordPress hosting.
Focus on the Aesthetics
Here’s a statistic that’s worth keeping in mind when designing a new website: users will form an opinion of your website within 50 milliseconds. Even in that incredibly brief timeframe, they’re able to get an impression of how attractive your website is.
If they aren’t impressed, they’ll simply leave and go elsewhere; generally, to a competitor of yours. So always remember that the aesthetics of your website’s page are vital in attracting customers.
Make It Mobile-Friendly
Due to their convenience and practicality, more and more people are using their mobile devices to view websites. Therefore, it’s not simply enough for your website to look and work great on a computer. It also needs to be properly designed for mobile use and to be fast and responsive for users on their phones.
Include Regular Calls-to-Action
If you manage to attract browsers to your website, well done. The next step is to get them to purchase or express interest in your products or services.
To help them with this, include regular calls-to-action buttons on your website’s pages. This way, they can see contact information, start a phone call, or complete a form.
Link to Your Social Media Pages
As this is 2021, it’s equally important to have a social media presence. It’s beneficial to display links to your social channels on your website, as many customers will want to see these pages.
This can help increase customer confidence in your business and help them learn more information about you. Make sure to include easy-to-see social media buttons on your website’s pages.
Starting a Website? Use These Tips to Make It a Success
Having a well-designed, functional, and aesthetic website is crucial for businesses of all sizes in 2021. Start with WordPress hosting and place an emphasis on functionality, responsiveness, and appearance. A successful website will give your business a leg up in this competitive marketplace and allow you to compete with your rivals.
Like this blog post on starting a website? Be sure to check out our other interesting articles on our blog post today.