Pin Success on Your Board: A Definitive Guide to Using Pinterest for Business

There are so many social media channels nowadays that you can use to market your business, that you are probably not even thinking about Pinterest at all. Being overloaded with Instagram and Facebook marketing, most business owners forget about Pinterest and its powerful capacity to get traffic and leads to your business.

1 in 2 US Millennials uses Pinterest and 7 in 10 US Moms. That’s a huge market that you are not tapping into if you ignore Pinterest in your marketing strategy.

Most business owners aren’t using Pinterest for business because they don’t know how. But that’s an easy problem to fix.

Read on to see how you can start using Pinterest for business today and what some benefits of using Pinterest for business are.

Think of Pinterest As a Search Engine for Images

If you are confused about what exactly Pinterest is, you can simplify things by thinking of it as a search engine for images. When people are thinking about purchasing something, they go to Pinterest to see if that item is available on there.

The main difference when you promote your company on Pinterest is to realize that Pinterest is Instagram, but upgraded with links.

This makes your marketing job much easier because a person can click an image on Pinterest to go to the website and shop for that item. In fact, 90% of weekly Pinners make purchase decisions on Pinterest! That’s a huge market for you to explore.

Also, the great thing about Pinterest is that once your website is integrated with Pinterest, people dropping onto your website can pin images on your website back to Pinterest onto a board that they curate.

It’s this two-way street that you want to take advantage of as a business owner in 2020.

How to Use Pinterest for Business

The two things to know about Pinterest for business is that there are pins and boards. Each pin (or image) is pinned to a Board. Now you can have multiple boards related to specific subject matters.

For example, if you are a shoe business, you would have one board for women’s sandals, and another one for men’s sportswear, and so on. Each board would then have the pins (images) of the shoes that you sell.

Each of those pins would then link to the image on your website. A user on Pinterest could click this link if they wanted to learn more about that shoe or even buy it.

As you can see this makes the decision-making and buying process seamless for a potential customer, and increases sales for you. 47% of social media users saw Pinterest as a platform to discover and shop for products.

Don’t Fall Behind – Start Using Pinterest for Business ASAP

If you have been contemplating using Pinterest for business recently, think no more. The time for action is now. There are more than 416 million users on Pinterest that are waiting to discover your products.

Pinterest makes it easy for business owners to integrate their website with Pinterest and more.

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