Ownerly – Reviews and Pricing | Is It Legit?
Overview
Ownerly is a real-estate website that offers homeowners home value estimates and insurance quotes . They earn their business organically with blog content as well as paid ads on Facebook. They then sell those leads to real-estate agents, lenders, insurance agents, etc. It’s free to use for consumers.
Ownerly is the merchandise of The Lifetime Value Co, a data company. Ownerly was founded in 2018 and headquartered in New York City.
Welcome to your one-stop-shop for Ownerly reviews !
What is Ownerly
The online venture has been made to curate the principal facts and stats about home value.Your website is the virtual advisor, who speaks about home value reports, compares them with other homes, and estimates the exact amount for your home or land.
The innovative site unfolds the relevant data that helps thousands of homeowners to really make the right decision during buying, selling the home.The site showcases all the necessary details via its privacy policy, terms and condition section, Tips & advice, and more.
Your website will advise you on the following matters:
- Mortgage providers
- Refinancing
- HELOCs
- Home Insurance’
- Home Warranties
- Solar Energy
Now avail your website and know more about Home loans, Do it yourself, basics of real estate. But before generally making your final decision, read out the article and gain the moment information about real-estate since it isn’t everyone’s cup of tea.
Let’s move ahead with Product Specifications, pros & cons, customer reviews , and more. Be careful the crystal-clear evaluation of the site.
Best Features
Seller Leads
It’s in the name. “Own”erly.
Ownerly is obviously trying to a target their advertising and content to homeowners first and foremost. They’re most apt to be seller leads for real-estate agents.
List to last!
“Real” Home Valuations
Apparently there are a decent amount of online searches wondering if Ownerly is a scam. I suppose consumers are seeing ads in their Facebook feed and wary of submitting their emails.
Ownerly is not a scam.
Instead, Ownerly is a data company using bonafide third party AVM services to offer you an automated home value estimate, no different than the Zestimate.
Is it any different or much better than other free, public facing estimates like the Zillow Zestimate or Realtor.com estimated value?
Well, below is the estimate for a house I own myself (as an area Realtor, I’d estimate my home may be worth about $185,000). The Zestimate currently says $186,165 and Realtor.com says $186,000.
So, Ownerly is in the ballpark, but there’s no reason to believe that it is much better than tools you don’t have to submit a contact to see.
Biggest Pitfalls
Untested
Ownerly is a new platform and does not have a lot of feedback from users. It appears like they focused on the website design and home valuation delivery and are still in early stages of monetizing it.
Ownerly Pricing*
- TBD
Ownerly captures leads via their paid advertising and organic SEO and then monetizes those leads by selling them to real-estate agents and lenders, etc.
You can submit a request to learn more about their partner program on the website.
*This is current to the very best of my knowledge at the time with this writing. Contact the seller directly to test current prices, discounts, and terms.
My Recommendation
Who would have believed that a business could still get so much traction offering home valuation AVMs when you are able get a similar thing without signing up from the portals?
If you’re a homeowner, Ownerly is not a scam.
They create content and have third party home valuation data that they may give you, and for free. While the adage goes, if it’s free, then you’re the product. But if that bothers you, they get points for transparency, having a “Do Not Sell My Information” link at the bottom. It sends one to a contact from which you may presumably remove many data from their network.
If you’re a real estate agent or lender, Ownerly could be interesting. It is a newer business that is still building its partner network. There’s not a lot of information yet on what it is performing and few customer reviews.
As a real-estate writer myself, I am impressed making use of their organic traffic growth. You merely do that with half-decent content and they indeed have a prolific and effective blog. That’s a good sign in my experience, as organic traffic can reduce their lead cost and perhaps pass some of those savings on.
As to the lead quality, I’m that is best judged by the forms of sources these leads are coming from. Have a look at their ads and their blog posts. It appears in my experience that the forms of folks signing up inquiring about real-estate are likely as effective as a lead you would get from someone like Boomtown or another Facebook ad. Remember – it’s exactly about the follow-up!
I also like this Ownerly doesn’t look gimmicky. No predictive analytics or magical elixirs. It appears like they only concentrate on the basic principles: good advertising and content marketing.
If you’re experienced dealing with paid leads, tracking ROI, and like social networking as a lead source, this could be described as a worthwhile service to test out.
Use Ownerly if…
- You have a functional funnel and want to experiment with testing the ROI on a fresh paid lead source
- You would like your paid leads to a target sellers
Skip Ownerly if…
- You’re looking for a single source of paid leads and want something more tried and tested (consider Realtor.com or Zillow)
- Compare to social networking leads from other lead providers (consider BoldLeads)
- You intend to attract motivated sellers giving an answer to cash offer ads (consider ZBuyer)
