Overwhelmed By the Complexity of Online Marketing Trends? A Mobile Application for your Business Could Give You The Upper Hand

Are you sick and tired of worrying about your business growth post-COVID pandemic? 

Are you ready to learn the secret of the top players? 

All you need is the exact idea while maintaining the algorithm. On that note, a robust mobile application is a bedrock to generate extreme profits in a stipulated time. 

How? 

As the world is shifting towards mobile either to browse websites on the go or order a favorite dish from a nearby restaurant, a mobile application may help to drop all the time-sucking manual labor. 

With burgeoning new and advanced technologies, mobile applications help to fuel business growth to a whole new level. According to Statista, the revenue from mobile applications may reach $613 billion dollars by 2025. 

Why do you need a mobile application for your business? 

Many CEOs of the respective companies are bending toward developing mobile applications due to their various benefits. A robust mobile application helps to meet the users’ expectations and their requirements too. We have listed some reasons that may leave you compelled to develop a mobile application for your business. 

1. Increased visibility

A person uses his/her smartphone for an average of 162 minutes per day. Their mobile phone may have various applications based on their daily nitty-gritty. However, if your business does have a mobile application, it will make the users click on the same. It will foster your business visibility along with taking it close to a soaring growth rate. You could even add promotional offers to make your customers engaged. 

2. Enhanced brand recognition

It’s no wonder that you want your customers to recall your brand irrespective of the cut-throat competition. A mobile application could extensively help you to create better brand awareness. You need to engage your customers by putting the solutions according to their pain points. Now, the buyers’ persona plays an instrumental role in a better understanding of pain points. You could also arrange giveaways. It will ultimately help the customers to engage with your brand. 

3. Staggering rise in profits

Experts said customer satisfaction is the main key that can bolster your sales. That being said, an increased rate of customer satisfaction would help you to reach new heights more quickly. 

For example, we could talk about Domino’s. Once they had successfully launched their mobile application, a drastic rise in sales were seen. It is no touch of a magic wand, but the mobile application helps to clinch the position. At the present time, about 42.1% of orders are received through the mobile application. 

4. Acts as a direct marketing channel

Gone are the days when you need to appoint a salesperson who can persuade the customers. We are not undermining the importance of word-of-mouth marketing but mobile applications can strike the ball hard. 

A mobile application entails a booking form, necessary information, newsfeed, blogs, and other important information. You can set predefined information for your customers. Features like push notifications allow you to remind the customers about the services and irresistible offers. 

5. Improved accessibility

You cannot reach the target customers individually at the same time. A mobile application gives you a better benefit as it offers extensive exposure to different mobile devices. For example, you can send a discount to your customer with a mobile application. It will encourage the customer to visit your application whether it’s iOS/Android. Accordingly, if the customer loves the app design and the content is interactive, it may end up with a purchase. 

These are benefits that you could reap if you have a mobile application for your business. 98% of the work is already done for you. 

Anything left?

Yes, of course. 

“How do I choose an app development company?” You cannot typically do DIY app development as it needs rigorous coding and other core technical staff.  An app development company would do the best work for you as they have an efficient in-house development team. 

Things you should consider while hiring an app development company

Choosing a mobile app development company is a daunting task. You may need to encounter various issues from the initial research to review proposals and so on. Picking the right app agency would help you to achieve your business goals while connecting with your audience. 

1. Understand and determine your needs

First things first, you need to understand why your business requires an application. You should evaluate the core reasons and how the mobile application will add value to your business. You can start discussing it with the other members. This would help to involve the challenges and goals. In turn, you can approach a mobile app development company with the output from the discussion. 

Bear in mind that you are going to invest a lump sum amount of money. On that note, meeting all the loose ends will help you to avoid any untoward situation. 

2. Evaluate the company’s portfolio

An experienced development company should have an efficient in-house development team. They must have sharp UI/UX skills with core technical knowledge. Evaluate their portfolio and don’t forget to check for easy-to-use interfaces that are visually attractive. Therefore, you can gauge their skills, while having an idea to develop your business app. 

3. Choose design over anything else

The appearance of a mobile application plays a pivotal role to drive more traffic. Apart from its working procedure, you should look for the cleanliness, uniqueness, and consistency of the mobile application. Once you take these things into consideration, give a thought to the colors, shapes, and text. You can also discuss with the developers regarding your requirements. Doing so may help to clear the context. Accordingly, developers can start working on your requirements. 

4. Understand the pricing

As there are so many variables involved, there is no fixed cost for the app development. However, you need to understand the price point when you’re going to hire an app development company. A standard app development company will deliver a quote that contains structured pricing. It helps you to look where you need to spend the most amount of money and how much time it will take. 

You can jot down the quotation and compare it with the other companies. It would help you to dig deeper in terms of your budget. Also, you can ask the organizations to share their perspective on the total cost. If the breakdown of prices is convincing enough, you can start working with that particular company.

5. Look into their process of development

Whether you’re going to build e-commerce or an e-learning application, there are a plethora of things that you need to consider. Therefore, the approach toward development is quite important while you’re talking to any app development company. You need to have a good understanding of the processes along with how the entire team will work together. From the ideation to the deployment phase, you shouldn’t miss a single streak. 

Also, your feedback could help the development team to incorporate the same into work. Therefore, a robust mobile application would be developed, which may keep you ahead of your competitors. 

6. Consider the platform

You already know for which platform you need to develop the application. Based on that, ask the app development company whether they can develop applications for various types of OS. If you need to build your application for different platforms, make an informed decision. Accordingly, select the organization that can efficiently accommodate the same. 

You can hire a company that has experience in developing cross-platform applications. Irrespective of the platform you’re building the application, it should be clean, enticing, and responsive to drive the hoards of traffic. 

7. Data security

Data is the inalienable part of your business and it helps to take/revert any decision. Therefore, you need to think about this point to stave off any unprecedented situation. Security issues like insecure deployment, system data leaks, and insecure storage may have a negative impact on your application. You don’t want your project deadlines to loom closer while encountering issues with the application.

Hence, selecting the ideal app development company that can develop apps with secure code is the key to cutting the crap. Make sure that your chosen company can take institutional actions to secure your data. 

Wrapping it up

For a business owner, having an app alongside your brand website is always profitable to reach more customers and have a better brand presence and awareness. Now that you have explored the possibilities that could come from your decision to hire an app development company (and a checklist to get you started), you may finally see why businesses worldwide, in today’s era, push for having mobile apps for their business. This can be your cue to leverage the most of this trend, and the best part is that it won’t burn a hole in your pocket.

If you’re looking for recommendations, we’d recommend DeepSouth Technology and CodeClouds. They’re amongst the top-rated web and app development firms in New Zealand and the USA, respectively, who’ve worked with brands worldwide. Deepsouth’s diverse portfolio and CodeClouds’ award-winning team of 500+ experts make them winning choices to hire app developers for all your business requirements.