One effective strategy in growing a fledgling business is outsourcing. In this practice, a company hires third-party services—in addition to having in-house employees—to meet its needs. The outsourcing industry used to be limited to large, multinational corporations, mainly to reduce labor costs. But today, businesses of all sizes are relying on it to achieve their revenue goals. Experts even say that outsourcing should not be considered as a strategy but a necessity in our fast-moving, global economy.
When it comes to outsourcing, the Philippines is a top choice for many companies. The country’s outsourcing industry emerged back in 1992, and it hasn’t stopped growing ever since. Studies conducted by A.T. Kearney Global Services and Tholons Services always include the Philippines in the ranks of the world’s top outsourcing destinations.
In fact, the country offers various outsourcing services in a number of industries. Initially, it had a solid reputation in offering call center services. In fact, the country was named the call center capital of the world in 2018!
However, outsourcing SEO in the Philippines has currently become a long-standing trend among foreign clients. After all, Filipino workers are also recognized for their knowledge and skills in digital marketing, eCommerce, virtual assistance, information technology (IT), and other related fields.
According to a 2019 research by Entrepreneur Asia Pacific, Philippine business process outsourcing companies (BPOs) employ more than 1.2 million employees, with US companies as the leading consumers of their services. Aside from this, it is widely reported that the industry has generated a revenue of more than $20 billion in the same year. These figures just show the robust nature of the Philippine outsourcing sector.
So, why is this country the leading choice among foreign businesses that want to outsource their SEO processes?
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One of the top reasons foreign markets choose the Philippines as the main outsourcing destination is the cost-effectiveness of operating in the country. Compared to those of western countries, the labor costs in the Philippines are much lower. According to Numbeo, the average monthly net salary of a Filipino is $317.70, which is a fraction of those working the same jobs in other countries.
Indeed, outsourcing vendors in the Philippines calculate fees based on three factors:
This will depend on the skill level you’re looking for in an individual. Are you open to hiring fresh graduates or do you prefer individuals with more years of SEO experience? The greater the skill level, the higher the pay.
Traditional outsourcing vendors in the Philippines are office-based, and part of your agreement with them is to pay for some of the company’s expenses, like utilities and equipment maintenance. However, these costs are negligible compared to opening another office of your own and hiring more internal employees.
As per the Philippine labor law, Filipino workers are entitled to various benefits on top of their base salary. These include having a 13th-month pay, night differentials, government-funded insurance plans, and a home developmental financing plan. These benefits will most likely be included in the payroll and handled by your outsourcing vendor.
Despite these additional costs, outsourcing your operations, like eCommerce or SEO in the Philippines, can save you up to 70% in overall labor costs.
According to the World Population Review data, the latest Filipino literacy rate is 96.3%. This figure showcases the high educational standards of the populace. Universities and colleges produce a vast number of graduates every year. Of course, these graduates will look for a job, and most of them will probably land in outsourcing companies.
However, we’re not only talking about fresh graduates here. There is also the presence of a large number of more experienced candidates who have years of experience under their belt. If you’re searching for highly qualified SEO professionals for your business, you’ll certainly find them in the Philippines.
In addition to their impressive skill-level, Filipino professionals are flexible. For example, employees in an SEO agency could initially have very different specializations. But often, all of them are willing to be trained and learn something new.
While Tagalog is the primary language used in the Philippines, it’s no surprise that almost all Filipinos can speak English. Even those who haven’t attained higher education can communicate using the language.
To achieve the goal of providing quality education, most educational institutions in the country include English proficiency in their syllabus. In fact, a policy on bilingual education was introduced in the Philippine education system in 1987, encouraging learning institutions to not only rely on the mother tongue but also teach English as a second language. This policy enactment made the Philippines become one of the best English-speaking countries in the world.
Most Filipino workers of today are highly adaptable to change, and they are used to working with employers in different time-zones. For example, if you want to start an SEO company in the Philippines with 24/7 operations, you can be sure to hire enough people for your workforce who can cover every shift. In fact, most Filipino employees have become accustomed to rotating schedules in order to deliver what their employers require from them.
It is embedded in the Filipino culture to be hardworking. Perhaps, this is because the Philippines is a third-world country, and almost all Filipinos aspire to have a better life for themselves. Individuals are ambitious, which is why some of them choose to work overseas, just to take their families out of poverty.
But thanks to the opportunities brought in by the outsourcing industry, Filipinos now have the option to generate fair income without leaving the country. Outsourcing SEO services, IT support, or customer service in the Philippines will direct you to a team of the most industrious individuals you’ll ever work with!
By now, you should already understand why outsourcing SEO in the Philippines is a wise decision. Ready to grow your company with the help of the Philippine workforce? Here are some guidelines to follow:
To make an informed decision, especially for your business, you should first do research and due diligence. While the Philippines offers promising outsourcing advantages, it’s best to first know the market, your competitors, and the overall state of the outsourcing industry in the country. Weigh the pros and cons of using certain services and identify which among the vendors you should invest in.
Outlining your business processes can help you figure out which tasks need to be outsourced and which you can simply retain internally. Upon identifying jobs needed to be outsourced, discuss what you’re looking for with your outsourcing partners. This will help them find the best candidates for the job.
Make a list of what tools, software, or equipment your outsourcing partner will need. This ensures that the company can deliver output efficiently. Depending on your agreement, you can either pay for the tools and solutions yourself and send them over to your partner or have your vendor provide them for you and just include them in your bills.
Determine if you will need to hire a whole team or just a couple of individuals to perform the task you want to assign.
Create a list of your core and non-core business competencies. You may want to include your company’s mission statement or identify why consumers patronize your products or services. Making a clear definition of these competencies will ensure your vendor also understands them and that your partnership will be fruitful.
The beauty of outsourcing is the flexibility of contracts. You can either hire people on a temporary or a per-project basis. This will help you allocate enough budget and hire the right number of people.
Set a realistic monthly budget to track your investment and measure your return on investment. If you can, offer incentives, because these can also boost the morale of third-party service providers.
Determining your budget gives you a clear picture of what processes you can afford to outsource, enabling you to set a positive cash flow goal for your business.
SEO vendors offer different packages and rates. Once you have everything in order, make sure to request a quote from your chosen vendors. This way, you can determine which companies offer the most competitive pricing schemes. Even if the rate seems attractive, make sure to still weigh the pros and cons of investing in that particular company.
The statistics say it all—the Philippines is the country to venture into for your SEO outsourcing needs. Filipinos are not only highly-skilled, flexible, and hardworking, but they are also highly proficient in the English language. Outsourcing also allows you to save more on expenses by cutting down on in-house staff members and providing you with extra income to spend on other pressing matters for your business.
If you are a digital marketing agency, you can get more time and get more clients by using an SEO outsourcing service in this country. These companies take care of SEO needs for your clients, while you can sit back and enjoy the rank improvements!
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