Outside Beauty & Skincare, the fast-growing Australian sunscreen and body care label founded by actress Maddison Brown, has selected Freckl as its trusted 3PL partner to support its next phase of e-commerce growth.
The brand has seen a steady increase in online demand over the past year and was seeking a fulfilment provider that could manage rising order volumes while maintaining tight control over presentation, packing quality and delivery consistency.
Freckl, a Sydney-based boutique fulfilment provider specialising in fashion, beauty and lifestyle brands, will oversee storage, picking, packing and dispatch for Outside Beauty & Skincare’s online and wholesale orders. The engagement includes customised packing instructions, tailored storage for liquid and skincare SKUs, and detailed inventory visibility to support planning and replenishment.
“Outside is part of a new wave of Australian beauty brands that place equal weight on product, story and post-purchase experience,” Freckl’s founders said. “Our role is to make sure what customers receive on their doorstep reflects the standard the brand sets everywhere else.”
The decision to appoint Freckl reflects a broader shift among emerging beauty labels towards fulfilment models that can accommodate fluctuating order volumes, frequent product launches and brand-specific packaging requirements. Rather than relying on generic warehouse workflows, many brands are opting for operators that can support more customised processes without sacrificing reliability.
For Outside Beauty & Skincare, careful handling, accurate packing and consistent presentation were identified as key operational priorities, alongside the ability to scale during periods of heightened demand.
Freckl has reported sustained enquiry and onboarding activity from consumer-centric brands across the beauty and fashion sectors throughout 2025 and expects demand for flexible, brand-aligned fulfilment solutions to continue into 2026 as competition in direct-to-consumer e-commerce intensifies.
“Speed will always matter in online retail,” the founders added. “But for brands like Outside, accuracy, presentation and a smooth experience after checkout are increasingly what keep customers coming back.”
Freckl continues to grow its portfolio of Australian fashion, beauty and lifestyle clients while expanding operational capacity within its Sydney facility.
Table of Contents
1. What services does Freckl provide for beauty and skincare brands?
Freckl offers end-to-end e-commerce fulfilment, including storage, picking, packing and dispatch for online and wholesale orders. For beauty and skincare brands, this includes tailored storage for liquid and temperature-sensitive products, customised packing instructions and detailed inventory visibility to support replenishment and planning.
2. Can Freckl support customised packaging and branded unboxing experiences?
Yes. Freckl specialises in brand-aligned fulfilment and can manage custom packaging requirements such as branded mailers, tissue, inserts, gift sets and campaign-specific packing instructions. This ensures consistency across every order and supports brands that prioritise post-purchase experience.
3. Does Freckl handle fluctuating order volumes and product launches?
Freckl is designed to support brands with changing demand, including seasonal spikes and new product releases. Flexible workflows allow order volumes to scale without compromising accuracy or presentation, making it suitable for growing direct-to-consumer brands.
4. Where is Freckl based and does it ship Australia-wide?
Freckl operates from a Sydney-based facility and ships orders Australia-wide through a network of national carriers. Wholesale and international fulfilment support can also be arranged depending on brand requirements.
