What Exactly Is Your Online Reputation and How Does It Impact Your Brand?

Did you know that around 71% of small businesses have a website? With more businesses creating an online presence it is important to understand what online reputation is and how it can benefit you. We have put together this guide to share what online reputation is, its benefits and how you can encourage your customers to leave you reviews. 

Keep reading to learn the ins and outs of your online reputation. 

What Is Online Reputation?

Your business online reputation is made up of local listing sites, online review sites, your website, and your social media sites. Basically, any factor that plays into how a potential customer or existing customer perceives your business in the online world. 

Having a professional online reputation management company is a great way to take care of your online reputation. They will remove, repair, and suppress your presence online.  

Benefits of Good Online Reputation

One of the main benefits of having an online presence with a great reputation is that it can influence potential customers to choose your company over your competitors. Nowadays most customers are influenced by online reviews so it is important to ask your customers to leave you reviews when they make a purchase from you.

Another benefit is that you can potentially make more money. If more people are choosing your company due to higher ratings and reviews this will equate to making more money. You can also charge a little more because people will pay more for certain products when the company has a great reputation. 

One last benefit worth mentioning is that having great reviews will mitigate the bad reviews that come in. Unfortunately, no business can make every single person happy and bad reviews will come sometimes. The more reviews you have with great ratings, the less people will care about the few bad reviews in between. 

How to Encourage Customers to Leave Reviews

One of the best ways to clean up your reputation online is by encouraging your customers to leave a review. You can ask them to do it via email newsletters, or in person. Another way to ask them is by creating a small pop-up that comes up when people visit your website asking them to leave a review. 

Keep in mind that when you provide a link for people to go leave a review it is a simple and straightforward site. People are less likely to leave a review when they have to create an account and are required to enter personal details. 

Ready to Level Up Your Online Reputation?

We hope that now that we cleared up what online reputation is and why online reputation monitoring is important, you can make informed decisions and take care of your own online reputation score.

Did our article help you out today? Please keep browsing the rest of our business section of our latest tips and tricks.