These are exciting times for digital business, with the global eCommerce market size projected to reach a mindboggling 4.89 trillion in 2021. This figure will skyrocket over the next few years, making online businesses even more lucrative for digital retailers.
But while opportunities for online stores abound, it doesn’t mean there aren’t challenges. In fact, up to 90 percent of eCommerce businesses fail within 120 days, primarily because they can’t attract or retain clients.
One way to thrive in the stiff online market space is by mastering email marketing eCommerce. In today’s post, we show you how you can utilize this incredibly effective marketing strategy to build a loyal online customer base.
Read on to learn more.
What Is Ecommerce Email Marketing?
Ecommerce email marketing refers to the process of using email to generate sales for your online store. This marketing approach can be simple, such as sending messages that present your latest offers to clients on your mailing list. It can also be complex, such as having multiple campaigns working synergistically to boost your sales massively.
Whichever approach you opt for, the goal should be to build productive relationships with your clients.
Brilliant Email Marketing eCommerce Tips
Now that you’ve seen what eCommerce email marketing is, it’s time to look at some of the strategies you can use to connect with new clients and convert existing ones into your biggest fans. Let’s get started.
Send Welcome Emails
As soon as a user signs up for your newsletter, they’re looking forward to hearing from you. It’s the reason they’ve signed up in the first place. That’s why one of the initial things to do when creating an eCommerce email marketing strategy is to create a welcome email series.
So, when should you send a welcome email? Right after someone has signed up.
A welcome email series helps a subscriber to get to know more about you before they are a part of your regular mailing list. Consider a series of at least three emails that allow you to describe yourself a little bit and set expectations about your future relationship with the subscriber.
The effectiveness of welcome emails cannot be overstated. These emails have much higher open rates than other promotional emails. They also generate more revenue per email.
Most businesses have more than one target audience they want to reach. Sometimes, you have a product that appeals to two or more segments of your target audience. But what happens when you can’t reach all your audience using the same message?
Applying personalization is the ideal solution. That means sending emails that have content specifically suited to each segment. Doing so can drastically boost open rates and clicks while reducing spam reports and unsubscribers.
The best way to segment your subscribers is to use such demographics as age, education, income, and gender identity, depending on the product or service you offer. You can then go deeper into things like personality, values, and interests. If you need more guidance on how to do this, consider working with an experienced eCommerce email marketing agency.
Make Your Emails Responsive and Well-Designed
Every email you send out should be well-designed and responsive, whether it’s a welcome email or a promotional email. There are lots of eCommerce email marketing templates that you can use to achieve an excellent design.
Responsive and well-designed emails are:
Include top-quality images to enhance the visual appeal of your email. Don’t forget non-image formatting as well, such as headings and subheadings to break up text.
The vast majority of consumers today browse on mobile. Make sure that the email service provider you use provides responsive templates so your customers have no problem viewing your emails on mobile. More importantly, ensure emails appear on mobile exactly the way you’d like them to.
Easy to Understand
Make your messages as simple and clear as possible. Focus on one CTA per mail.
Words are powerful. Do your nest to ensure each email pulls the reader deeper into the content as they read. Read as many eCommerce email marketing examples online as possible to learn how top companies do it.
Keep Testing Your Email Marketing Strategies
The best way to know whether your eCommerce email marketing campaign is working is by regularly testing it. You can use a suitable eCommerce email marketing software for this purpose. This tool can help ensure that your emails are reaching your target audience, which is crucial to your entire campaign.
Email testing also helps ensure that people don’t unsubscribe from your email because of display-related issues. Regardless of the webmail service they use, the emails you send will always look good. This is especially important for your brand image.
Nail Abandoned Cart Emails
The vast majority of online shoppers abandon carts. But that fact shouldn’t discourage you. The truth is those sales don’t have to be gone forever.
With a clever abandoned cart email strategy, you can recover what would otherwise have been lost revenue. You can use abandoned cart emails on both your new and repeat customers that logged into your site.
Abandoned cart email encourages customers to complete their purchases. The email reminds customers of the items they left in their carts. The ideal time to send this email is within a day of their abandoned cart.
Use eCommerce Email Marketing to Grow Your Store
Running a digital business requires mastering the marketing game. With a solid email marketing eCommerce strategy, you can attract and keep a strong client base. The tips we’ve shared in this guide can help.
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