Imagine meeting new people, raising pets, selling virtual products, making friends and organizing events with 3D virtual objects. That’s exactly where we are heading. It is hard to ignore the metaverse hype – it is everywhere, and the metaverse is estimated to reach $800M in 2024.
We can define metaverse as a network of virtual 3D worlds that allow people to interact with each other, do business and make connections via their avatars. It is a successor of today’s internet in virtual reality. Even though it is still in its infancy, metaverse virtual event solutions are becoming more popular. All industries are exploring the possibilities of AR, VR, and AI-enabled environments.
With this in mind, let’s find out more.
Types of metaverse virtual event solutions in 2022
Event planners are already betting on 3D virtual events. Metaverse gatherings use VR to create social and inclusive events that are engaging and fun. This attracts high-paying sponsors and attendees.
Metaverse entertainment events
On metaverse, concerts are immersive. Participants can create avatars on the metaverse and feel like they are present in the venue. They can also interact, just like at a live concert. An AI chatbot can be added to the organizer’s toolbox as a guide or assistant. They will also interact with attendees and provide fun and engaging 3D objects, which enhance the sense of shared experiences. It allows attendees to move freely, creating connections with other people. The metaverse can increase ticket sales and enhance attendees’ experiences, whether it be musicals, stand-up comedy or open mics.
Metaverse gaming events
While video games have entertained audiences for decades, there have been significant advances in the preparations for the metaverse. The metaverse is a virtual world that audiences can use to create avatars and curate settings. This makes them feel the same presence as in real life but more flexible. Imagine being able not only to stream games but also to interact with other gamers. Organizers can reap the benefits of metaverse gaming events, which offer incredible opportunities for earning.
Metaverse trade shows
The metaverse trade fair is immersive that connects your exhibitors with global buyers. Reach out to your audience on any device, drive lead generation and build your sales pipeline. Organizers can organize any trade show, whether it is food, property, technology or car and do the following:
- Create stunning 3D design
- Brand virtual booths by customizing and making them your own
- Enable live chat tools to increase networking
- To drive sales, embed an online store
- To keep attendees interested, add gamification such as trivia or scavenger hunting
- Stream live video in 3D
- Presell 3D floor plans
Co-presence is the best thing about a metaverse trade show. According to research, participants create virtual avatars to create networking opportunities and build relationships with other attendees, and this creates an environment that encourages inclusion and co-presence.
Metaverse job fairs
The metaverse job fairs can help you find the right candidates to fill your job openings. Employers can access a wider candidate pool and screen and engage with the best candidates. Companies can offer training by leveraging the interactive power of a 3D environment. You can set up an exhibit booth that you customize. It will allow you to share job boards, upload videos and company profiles, interact privately, and add elements and interactive 3D objects.
Metaverse product launch
A metaverse is where brands can make the most opportunity for product launches. With innovation and creativity, brands cannot limit what the brands can do. You can show live demos or prerecorded demonstrations of your product, upload tutorials, walkthroughs, and testimonials, and allow your customers to place orders on your website.
Metaverse award functions
It is unquestionably one of the best use cases of the metaverse. It is largely because of its scalability. With metaverse, event organizers don’t have to reserve large spaces to hold the guests. A 3D model is necessary to allow for all the glamour and glitz. Participants can make their avatars, chat with other attendees, take photos using photo booths and move freely to build connections. To maximize audience engagement and attention, an organization can facilitate live chat and Q&A sessions, platform integrations and polls.
Simply put, brands can host events in the metaverse and increase engagement by setting up social walls with a 3D environment. The metaverse offers enterprises the chance to rebalance hybrid, virtual, and live events and regain the spontaneity and interactivity that they bring with them.